UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K
Report of Foreign Private Issuer
Pursuant to Rule 13a-16 or 15d-16
of the Securities Exchange Act of 1934
Date
of Report: December 13, 2024
Commission File Number: 001-40553
D-MARKET Elektronik Hizmetler ve Ticaret Anonim
Şirketi
(Exact Name of registrant as specified in its charter)
D-MARKET
Electronic Services & Trading
(Translation of Registrant‘s Name into English)
Kuştepe Mahallesi Mecidiyeköy Yolu
Cadde no: 12 Kule 2 K2
Istanbul, Türkiye
(Address of principal executive office)
Indicate by check mark whether the registrant files or will file annual
reports under cover of Form 20-F or Form 40-F:
Form 20-F x Form 40-F ¨
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934,
the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| |
D-MARKET ELECTRONIC SERVICES & TRADING |
| |
|
| December 13, 2024 |
By: |
/s/ NİLHAN GÖKÇETEKİN |
| |
Name: |
Nilhan Gökçetekin |
| |
Title: |
Chief Executive Officer |
| |
By: |
/s/ M. SEÇKİN KÖSEOĞLU |
| |
Name: |
M. Seçkin Köseoğlu |
| |
Title: |
Chief Financial Officer |
EXHIBITS
Exhibit 99.1
Through the “Trade and Technology Empowerment
for the Earthquake Region” program, Hepsiburada Contributed to a TRY 8.7 Billion Trade Volume
in the Region in a Twenty One Month Period ended December 4, 2024
ISTANBUL,
December 13, 2024 - D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading
Turkish e-commerce platform (referred to herein as “Hepsiburada” or the “Company”), announces the
21-month results of the “Trade and Technology Empowerment for the Earthquake Region” program (the “Program”)
for the period from March 6, 2023 to December 4, 2024.
Since
the Program’s launch in March 2023:
| · | The
total number of active merchants operating in the earthquake region has reached approximately
9,600, with approximately 5,700 new businesses
selling their products online through Hepsiburada. The number of new businesses increased
by more than 22% over the last three months. |
| · | Active
sellers in the earthquake region sold a total of 12.1
million products through 8 million orders, generating a trade volume exceeding TRY 8.7 billion.
The trade volume increased by approximately 28%
in the last three months. |
| · | The
trade volume generated by over 4,000 women entrepreneurs
and women’s cooperatives in the region reached approximately TRY 610 million. |
| · | The
number of SMEs and tradespeople receiving training at the E-Commerce Specialization Centers
in Adana, Hatay, and Kahramanmaraş has exceeded 4,000. |
The Program is expected
to last for two years from its inception.
Forward-Looking Statements
This press release includes forward-looking statements
within the meaning of Section 27A of the Securities Act of 1933, as amended, Section 21E of the Securities Exchange Act of
1934, as amended and the Safe Harbor provisions of the US Private Securities Litigation Reform Act of 1995, and encompasses all statements,
other than statements of historical fact contained in this press release, and include but are not limited to statements regarding Hepsiburada’s
“Trade and Technology Empowerment for the Earthquake Region” program. These forward-looking statements can be identified
by terminology such as “may,” “could,” “will,” “expects,” “anticipates,”
“aims,” “future,” “intends,” “plans,” “believes,” “estimates,”
“targets,” “likely to” and similar statements.
These
forward-looking statements are based on management’s current expectations. However, it is not possible for our management to predict
all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors,
may cause actual results to differ materially from those contained in any forward-looking statements we may make. These statements are
neither promises nor guarantees but involve known and unknown risks, uncertainties and other important factors and circumstances that
may cause Hepsiburada’s actual results, performance or achievements to be materially different from its expectations expressed
or implied by the forward-looking statements, including conditions in the U.S. capital markets, negative global economic conditions,
potential negative developments resulting from epidemics or natural disasters, other negative developments in Hepsiburada’s business
or unfavorable legislative or regulatory developments. We caution you therefore against relying on these forward-looking statements,
and we qualify all of our forward-looking statements by these cautionary statements. For a discussion of additional factors that may
affect the outcome of such forward-looking statements, see our 2023 annual report filed with the SEC on Form 20-F on April 30,
2024 (Commission File Number: 001-40553), and in particular the “Risk Factors” section, as well as the other documents filed
with or furnished to the SEC by Hepsiburada from time to time. Copies of these filings are available online from the SEC at www.sec.gov,
or on the SEC Filings section of our Investor Relations website at https://investors.hepsiburada.com. These and other important factors
could cause actual results to differ materially from those indicated by the forward-looking statements made in this press release. Any
such forward-looking statements represent management’s estimates as of the date of this press release. These forward-looking statements
should not be relied upon as representing Hepsiburada’s views as of any date subsequent to the date of this press release. All
forward-looking statements in this press release are based on information currently available to Hepsiburada, and Hepsiburada and its
authorized representatives assume no obligation to update these forward-looking statements in light of new information or future events.
Accordingly, undue reliance should not be placed upon the forward-looking statements.
About Hepsiburada
Hepsiburada is a leading e-commerce technology
platform in Türkiye, operating through a hybrid model that combines first-party direct sales (1P) and a third-party marketplace
(3P) with approximately 100 thousand merchants.
With its vision of leading the digitalization
of commerce, Hepsiburada serves as a reliable, innovative and purpose-driven companion in consumers’ daily lives. Hepsiburada’s
e-commerce platform offers a broad ecosystem of capabilities for merchants and consumers including last-mile delivery, fulfilment services,
advertising solutions, cross-border sales, payment services and affordability solutions. Hepsiburada’s integrated fintech platform,
Hepsipay, provides secure payment solutions, including digital wallets, general-purpose loans, buy now pay later (BNPL) and one-click
checkout, enhancing shopping convenience for consumers across online and offline while driving higher sales conversions for merchants.
Since its founding in 2000, Hepsiburada has been
purpose-driven, leveraging its digital capabilities to empower women in the Turkish economy. In 2017, Hepsiburada launched the ‘Technology
Empowerment for Women Entrepreneurs’ program, which has supported nearly 57.5 thousand female entrepreneurs across Türkiye
in reaching millions of customers.
Investor Relations Contact
ir@hepsiburada.com
Media Contact
corporatecommunications@hepsiburada.com
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