Innovation Builds Upon IAS's AI-Driven Misinformation
Reporting To Safeguard Brands Ahead of U.S. Elections
NEW
YORK, June 4, 2024 /PRNewswire/ -- Integral
Ad Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced availability of the
industry's first deepfake measurement offering, enabling
advertisers to further verify the safety and suitability of their
digital media investments through trusted and safe AI-powered
technology. Now in Beta testing, the new offering helps advertisers
avoid running adjacent to deepfake content as part of the Global
Alliance for Responsible Media (GARM)-defined Brand Safety Floor
and Suitability Framework misinformation category.
![(PRNewsfoto/Integral Ad Science, Inc.) (PRNewsfoto/Integral Ad Science, Inc.)](https://mma.prnewswire.com/media/1136891/Integral_Ad_Science_Logo_v1.jpg)
"Marketers are looking to leverage new technologies to detect
and mitigate the harmful effects of deepfakes and misinformation,
and we're excited to offer this latest innovation ahead of the U.S.
elections," said Lisa Utzschneider,
CEO of IAS. "Marketers need reliable partners and data to help them
safeguard their brands, and our deepfake detection offering will
empower them with the actionable data needed to address this rising
threat."
Deepfake signals, combined with IAS's misinformation
categorization capability as part of IAS's industry-leading brand
safety products, use AI-driven Multimedia Technology with
frame-by-frame analysis to provide the most reliable and accurate
data in the industry. IAS's latest innovation aims to detect visual
manipulations, including faceswaps in videos and images synthesized
by Generative AI technologies, and to protect the authenticity of
content aligned to the GARM framework.
"IAS Multimedia Technology safeguards and scales brands across
channels, with up to 74% greater accuracy. We are dedicated to
benchmarking our deepfake detection technology against cutting-edge
open source frameworks and models along with rigorous testing
within our own classification framework," said Kumaresh Singh, SVP, Data Science of IAS. "We
are excited to continue developing video-first solutions in close
partnership with our customers."
The deepfake technology is currently in Beta and available now
for select US advertisers. To learn more about IAS's misinformation
measurement efforts, please visit:
https://integralads.com/misinformation/.
About Integral Ad Science
Integral Ad Science (IAS) is
a leading global media measurement and optimization platform that
delivers the industry's most actionable data to drive superior
results for the world's largest advertisers, publishers, and media
platforms. IAS's software provides comprehensive and enriched data
that ensures ads are seen by real people in safe and suitable
environments, while improving return on ad spend for advertisers
and yield for publishers. Our mission is to be the global benchmark
for trust and transparency in digital media quality. For more
information, visit integralads.com.
MEDIA CONTACT: press@integralads.com
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SOURCE Integral Ad Science, Inc.