iHeartMedia and LinkedIn Announce Strategic Partnership to Help Voices Build, Launch and Scale Podcast Content to Audiences
July 19 2023 - 9:00AM
Business Wire
Partnership Will Include Co-Production of New
Professional Podcasts, Collaborations with Existing Leading
Industry Shows, and Enhanced Resources for Emerging Voices
iHeartMedia, the No. 1 podcast publisher globally according to
Podtrac, and LinkedIn, the world's largest professional network,
have announced a strategic partnership that will leverage
iHeartMedia's leading infrastructure and distribution capabilities
and LinkedIn's global community of more than 930 million members,
to introduce new offerings to the business podcast space. LinkedIn
also offers a space for communities to continue the conversation
and engage with each other across a variety of content experiences
on the platform, including Posts, Newsletters, and Live Events, all
within a trusted, safe, professional context.
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the full release here:
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iHeartMedia and LinkedIn Announce
Strategic Partnership to Help Voices Build, Launch and Scale
Podcast Content to Audiences (Graphic: Business Wire)
Key elements of the partnership include:
- Launching New Podcasts: LinkedIn and iHeartMedia will
collaborate to produce new shows for the LinkedIn Podcast Network
powered by iHeartPodcasts, offering new, compelling content to
professionals looking for ideas, insights, and inspiration they
need to get ahead in their careers. iHeartMedia will monetize these
new podcasts, connecting brands to important conversations in the
professional space.
- Collaborating with Leading Industry Podcasters: LinkedIn
and iHeartMedia will partner to license leading business and B2B
podcasts, offering a differentiated promotional playbook to help
them grow and monetize their content.
- Enhancing Resources for Emerging Podcasters: LinkedIn
and iHeartMedia are teaming up to offer new resources for niche and
emerging business podcasters. With this partnership, qualifying
podcasters will gain streamlined access to LinkedIn’s tools, best
practices, and coaching, and to iHeart’s hosting, distribution,
monetization services, while receiving co-branding opportunities
from the LinkedIn Podcast Network and iHeartMedia.
Courtney Coupe, Head of Original Programming at LinkedIn, said,
“We are excited to partner with iHeartMedia to bring a new level of
connection and conversation to the podcast space. Whether it’s
around negotiation, the latest disruption in tech, or job seeking,
our members have shown us they are hungry to listen and discuss
these professional topics. By combining the scale of LinkedIn’s
professional platform and iHeart’s reach and resources, we can
offer podcasters a truly unique experience and build the
communities and conversations that we know our members crave.”
Conal Byrne, CEO of iHeartMedia Digital Audio Group, said,
“iHeartMedia is thrilled to team up with LinkedIn to help propel
professional conversations through the podcast space. The
combination of our vast reach and industry resources and expertise
with LinkedIn’s professional network will allow us to bring a new
level of innovation and growth to the communities’ business
creators care about most.”
All podcasts on the LinkedIn Podcast Network will be distributed
through iHeartPodcasts, on the iHeartRadio app, LinkedIn
Newsletters, and all major podcast platforms.
About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media
company in America, reaching over 90% of Americans every month.
iHeart’s broadcast radio assets alone have more consumer reach in
the U.S. than any other media outlet; twice the reach of the next
largest broadcast radio company; and over four times the ad-enabled
reach of the largest digital only audio service. iHeart is the
largest podcast publisher according to Podtrac, with more downloads
than the next Two podcast publishers combined and has the number
one social footprint among audio players, with seven times more
followers than the next audio media brand, and the only fully
integrated audio ad tech solution across broadcast, streaming and
podcasts. The company continues to leverage its strong audience
connection and unparalleled consumer reach to build new platforms,
products and services. Visit iHeartMedia.com for more company
information.
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version on businesswire.com: https://www.businesswire.com/news/home/20230719404913/en/
Media:
Angel Aristone angelaristone@iheartmedia.com
Khim Aday khimaday@iheartmedia.com
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