iHeartMedia Announces the House of Music, a New, Immersive Experience at the 2023 iHeartRadio Music Festival
August 30 2023 - 10:00AM
Business Wire
The Mixed-Reality Experience is Home to Rooms
Inspired by This Year’s Festival Main Stage Performing Artists
Located on Toshiba Plaza Outside T-Mobile Arena
and Off the Las Vegas Strip, This Free Event is Open to the Public
September 22 and 23 from 4 p.m. – 1 a.m.
iHeartMedia today announced the all-new House of Music at the
2023 iHeartRadio Music Festival, a mixed-reality immersive
experience inspired by the artists performing that weekend at the
festival main stage. This free event is open to the public and
invites guests to make themselves at home as they explore over 15
interactive rooms, immersing themselves in the lives, music, and
passions of their favorite artists and brands.
The experience will combine artists, fans and tech and feature a
series of rooms that allow fans to play and connect through
multisensory, mixed-reality installations, all inspired by artists
from this year’s iHeartRadio Music Festival.
Upon entering, the house guests are directed to scan a QR code
to unlock their key to the House of Music, the House Pass. This
simple, digital guide showcases a map and details of all the things
to explore, play and win at the House of Music. A choose-your-own
adventure-style experience, guests can explore rooms inspired by
the artists and content they love including:
- Celebrate the 50th Anniversary of Hip Hop by visiting the
Public Enemy Room. Grab a digital paint can to co-create an
original piece of art with Chuck D on an interactive graffiti wall
and see some of Flavor Flav’s most iconic clocks.
- Inspired by her latest album, fans can test their Chemistry
with a special digital Aura Reading in the Kelly Clarkson Room and
find out which song best matches their mood.
- Be the hero in the Fall Out Boy “Hold Me Like a Grudge” Music
Video, where fans get slow-mo-sucked into space just like Pete
Wentz.
- Strut into TLC’s fully decked out walk in closet filled with
their signature looks and exclusive merch to buy. Fans also can
strike a pose for the glam bot.
- Inspired by Lenny Kravitz, Let Love Rule as fans are
transported into an immersive experience where they can feel the
power of Lenny’s positivity.
- Through the power of VR, feel what it’s like to be Ryan
Seacrest and Sisanie rehearsing to host the iHeartRadio Music
Festival.
Guests will get the chance to experience their favorite brands
in all new ways and walk away with prizes and limited-edition swag.
Some of the brands in the installation include Audible, Bose,
Häagen-Dazs Cultured Crème, The Hartford Small Business Insurance,
Hyundai, Kokomo by Canon, M&M's®, Moderna, Seagram’s Escapes,
T-Mobile, Wendy's and [Yellow Tail] Wine, with more to be
announced. The entire House will be powered by a
mixed-reality platform where fans earn points by visiting rooms and
capturing AR elements. The more they capture, the more
opportunities they are entered to win epic prizes like autographed
merch, iHeartRadio Music Festival artist and concert experiences
and cash prizes.
“This year with the House of Music we’re extending the
iHeartRadio Music Festival experience to fans by bringing them
closer their favorite artists through the world of mixed reality,”
said Tom Poleman, Chief Programming Officer for iHeartMedia and
John Sykes, President of Entertainment Enterprises for
iHeartMedia.
The House of Music will be open September 22 and 23 at Toshiba
Plaza outside T-Mobile Arena, where the 2023 iHeartRadio Music
Festival will host performances from this year’s star-studded
lineup. The experience will be open to the public before, during
and after the arena show starting at 4 p.m. PT and closing at 1
a.m. PT.
This year, the epic two-day lineup for the iHeartRadio Music
Festival will feature performances by Foo Fighters, Fall Out Boy,
Kelly Clarkson, Kane Brown, Lil Wayne, Lil Durk, Lenny Kravitz,
Miguel, Public Enemy, Sheryl Crow, Travis Scott, Tim McGraw, TLC,
Thirty Seconds to Mars and more. Hosted by Ryan Seacrest, the
iHeartRadio Music Festival will once again include one-of-a-kind
collaborations and surprise performances.
Each night, the 2023 iHeartRadio Music Festival will broadcast
live for fans via iHeartMedia radio stations throughout the country
across more than 150 markets. For the first time this year, Hulu
will serve as the Official Streaming Destination of the iHeartRadio
Music Festival, adding to its already robust slate of live event
content. Performances will be livestreamed exclusively to Hulu
subscribers at no additional cost, and highlights will be available
on-demand on Hulu in the weeks following the event. For more
information on the livestream line-up, stay tuned to Hulu’s site
and social channels.
Proud partners of this year's iHeartRadio Music Festival include
Audible, Bose, Capital One, Häagen-Dazs Cultured Crème, The
Hartford Small Business Insurance, Hyundai, Kokomo by Canon,
M&M's®, MGM Resorts International, Moderna, Seagram’s Escapes,
T-Mobile, Wendy's, Wild Turkey® Bourbon, [Yellow Tail] Wine, with
more to be announced.
The House of Music at the iHeartRadio Music Festival is free and
open to the public. Tickets for the 2023 iHeartRadio Music Festival
mainstage event are on sale now at AXS.com. For more details about
the iHeartRadio Music Festival visit iHeartRadio.com/festival.
Artists and/or event are subject to change or cancellation
without notice.
About iHeartMedia
iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media
company in America, reaching over 90% of Americans every month.
iHeart’s broadcast radio assets alone have more consumer reach in
the U.S. than any other media outlet; twice the reach of the next
largest broadcast radio company; and over four times the ad-enabled
reach of the largest digital only audio service. iHeart is the
largest podcast publisher according to Podtrac, with more downloads
than the next two podcast publishers combined and has the number
one social footprint among audio players, with seven times more
followers than the next audio media brand, and the only fully
integrated audio ad tech solution across broadcast, streaming and
podcasts. The company continues to leverage its strong audience
connection and unparalleled consumer reach to build new platforms,
products and services. Visit iHeartMedia.com for more company
information.
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iHeartMedia Angel Aristone angelaristone@iheartmedia.com
Peyton Webb peytonwebb@iheartmedia.com
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