BEIJING, July 9, 2020
/PRNewswire/ -- iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or the
"Company"), an innovative market-leading online Chinese
entertainment service company, is pleased to announce that
Vivian Wang, the Company's Chief
Marketing Officer and President of its New Consumer Business Group,
has been included in Campaign Asia's 2020 Asia-Pacific Power List, which
recognizes Asia-Pacific's 50 most
influential and purposeful marketers, for her achievements and
iQIYI's continued success in entertainment marketing under her
leadership.
![iQIYI CMO Vivian Wang Named as One of Asia-Pacific’s 50 Most Influential Marketers iQIYI CMO Vivian Wang Named as One of Asia-Pacific’s 50 Most Influential Marketers](https://mma.prnewswire.com/media/1212467/iQIYI_CMO_Vivian_Wang_Named_One_Asia_Pacific_s_50_Most_Influential.jpg)
As a pioneer in entertainment marketing, Wang has been
instrumental in driving a diversified marketing model featuring
entertainment content blended with marketing campaigns, creating
valuable and meaningful communication between brands and their
customers. As young people's consumption patterns have diversified,
demand for deeper integration in marketing has also increased. In
2019, Wang spearheaded the consolidation of iQIYI's ad sales unit,
IP value-added business unit and electronic commerce business unit
into the New Consumer Business Group and promulgated the "new
consumption value network", an innovative marketing model that
covers B-end consumption and C-end consumption to help advertisers
connect businesses with consumers. She also oversaw the
implementation of the co-production content marketing model and
variety show marketing model for iQIYI's hit shows such as Youth
With You Season 2 and FOURTRY, delivering creative and
effective returns on investment for advertisers. For instance,
trainees of Youth With You Season 2 collaborated with
Li Jiaqi, China's top beauty influencer and livestreamer
with over 16.76 million followers on the social media, to sell
products on the popular livestreaming channel. For
FOURTRY, Wang successfully applied an online and offline
integrated marketing model to the show, enabling viewers to buy
"FOURTRY" themed clothing and accessories online or at a pop-up
store in Shanghai. In addition,
she created
Zeal Beauty, iQIYI's new makeup social
application, in aim to incubate and create beauty brands and
products that young people like. This series of innovations
has resonated strongly with the values of users, helped create
entirely new possibilities for consumption and shape the
consumption trends of young audiences.
Furthermore, Wang has stood out at the forefront of the industry
by developing innovative marketing models such as the new
consumption ecosystem value network. In addition, she has developed
and overseen the launch of new diversified business models
including IP derivatives, O2O events and entertainment
agencies.
Commenting on her inclusion into the 2020 Power List,
Campaign Asia said that
Wang, a seasoned entertainment marketing expert, and iQIYI are
having a sustained, positive and stimulating impact on young
consumers through meaningful content, events and marketing
campaigns.
"At a time when brand marketers are working harder than ever to
re-engage meaningfully with consumers amid great upheaval, we're
looking to recognize those leading the way with direction and
purpose," Campaign Asia
said. "It's been an eventful 2020 so far, and we're only halfway
through it. During this period of brand marketing crisis and
uncertainty, it's more important than ever to recognize great
leadership and their achievements."
Due to her continued endeavors and success in entertainment
marketing and contribution to the industry's transformation, Wang
has won multiple awards in recent years. She has been included on
the prestigious US media publication AdAge's Creativity
50 list and the Digerati Asia-Pacific list of The Drum,
Europe's largest business and
marketing media company. In addition, Wang was named one of
Campaign Asia's Women to
Watch.
As a leading marketer in the Asia-Pacific, Wang's inclusion on the Power
List is further recognition of her achievements and leading role in
the evolution of the entertainment marketing industry.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and user
generated content. The Company distinguishes itself in the online
entertainment industry by its leading technology platform powered
by advanced AI, big data analytics and other core proprietary
technologies. iQIYI attracts a massive user base with tremendous
user engagement, and has developed a diversified monetization model
including membership services, online advertising services, content
distribution, live broadcasting, online games, IP licensing, online
literature and e-commerce.
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SOURCE iQIYI, Inc.