Upcoming Overseas Expansions Include
Dubai and
Bangkok
BEIJING, June 24,
2024 /PRNewswire/ -- On June 19, iQIYI, a
leading online entertainment service in China, announced plans to launch VR location
based experiences across major Chinese cities this summer, with
global expansion to follow. The initiative aims to expand into
offline commercial spaces and cultural tourism market, according to
Hang ZHANG, Senior Vice President of iQIYI, highlighting the
company's innovative use of technology to transform IPs into
captivating offline experiences.
iQIYI's Luoyang VR Project, which debuted in Shanghai last year, will launch in
Shenzhen this summer, alongside a
new adaptation of the original thriller series Strange Tales of
Tang Dynasty 2: To the West in Shenzhen and Beijing. Additionally, the highly
anticipated VR immersive theater based on the hit drama series
Love Between Fairy and Devil will soon open at Galaxy
Macau and Shanghai, gearing up for
the expected surge in summer travel.
The existing projects in major Chinese cities such as
Shanghai, Luoyang, Xi'an, and Hefei have welcomed over 100,000 visitors
cumulatively as of June this year. Furthermore, iQIYI is preparing
to take its VR projects to the global stage with locations such as
Dubai and
Bangkok in the pipeline, while
also exploring opportunities in domestic Chinese cities like
Harbin and Changchun.
"Our VR immersive theaters gain a competitive edge in the
market, and their success is supported by the widespread popularity
of the original IPs on which these projects are based," said
Zhang at the 26th Shanghai
International Film Festival.
These projects leverage VR technology to modernize and expand
the reach of Chinese culture, enhancing the long-term value of
iQIYI's original IPs. Employing stunning theater sets, immersive
audiovisual effects, and motion devices enhanced with sensory
elements like wind and water spray, coupled with interactive
gameplay and hand-tracking input, audiences can now fully immerse
themselves in unparalleled multisensory experiences. Furthermore,
these VR projects enhance efficiency and visitor capacity through
thoughtfully designed routes tailored to each location and relevant
cultural tourism scenes.
By transforming premium content into immersive experiences,
iQIYI aims to showcase captivating content and engaging
storytelling to a diverse global audience through cutting-edge
technology, driving the evolution of content experiences in various
settings.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
