BEIJING, Dec. 9, 2024
/PRNewswire/ -- iQIYI, China's
leading online entertainment platform, recently launched a new
'Extra Large Font' function on its app, offering a comprehensive
suite of accessibility features tailored for senior users and the
visual requirements of a broader audience. With just one click, the
app adapts both its interface and functionality to better serve
older adults, providing a clearer, more convenient, and intuitive
entertainment experience.
The 'Extra Large Font' function enhances iQIYI's existing three
font size options, offering an even larger text size to accommodate
the diverse visual needs of its audience. Beyond font adjustments,
the mode automatically activates key accessibility features,
including simplified poster layouts, a prominently displayed voice
search button, and a streamlined navigation path. On the playback
screen, captions and bullet comments are resized for improved
readability, audio volume can be amplified up to 300%, and colour
enhancement is enabled by default.
To ensure the user experience remains engaging, the 'Extra Large
Font' function retains essential app functionalities, such as the
bottom navigation bar, membership center, and viewing history.
These features allow senior users to seamlessly explore iQIYI's
extensive content library, including the platform's newly launched
'Micro-Drama Theater' and 'Short-Drama Theater,' offering a wide
range of entertainment options designed to cater to diverse
tastes.
This latest innovation builds on iQIYI's ongoing efforts to
serve senior audiences more effectively. Since 2021, the company
has introduced a series of accessibility features, including
adjustable font sizes. In December
2021, iQIYI rolled out 'Senior Mode,' a simplified interface
that streamlined navigation and prominently display frequently used
features like search and viewing history.
In addition to usability improvements, iQIYI remains committed
to delivering content that resonates with senior viewers. Through
films and drama series that explore themes reflecting real-life
experiences and emotions, the platform aims to cultivate a deeper
connection with this demographic. Complementing these efforts,
iQIYI recently introduced the Standard VIP Family and Friends
Membership service. This new offering allows members to add
independent accounts at a discounted price, simplifying
subscription and renewal processes for senior family members and
making it easier for them to enjoy uninterrupted entertainment.
This commitment to accessibility and diverse content reflects
iQIYI's broader vision of inclusivity and social responsibility. At
the 2024 iQIYI World Conference, Yu GONG, Founder and CEO of iQIYI,
highlighted the company's dedication to addressing the evolving
needs of both the elderly population and children. "The segmented
needs of these groups present both challenges and opportunities for
businesses," said Gong. "Meeting their requirements will
remain a key focus for iQIYI moving forward."
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI