BEIJING, Feb. 7, 2025
/PRNewswire/ -- On Feb. 5,
iQIYI, China's leading online
entertainment platform, released its viewership data and content
trends for the Chinese New Year (CNY) holiday period (Jan. 28 to Feb. 4). Classic IPs, including
blockbuster films, served as a powerful foundation, driving a surge
in online viewership of related content and fueling platform-wide
engagement. Meanwhile, content diversity, including a mix of
long-form videos and mini-dramas, further captivated audiences,
highlighting the evolving content preferences of users. Data also
revealed that users enjoy interacting with iQIYI's content, with a
118% year-on-year increase in bullet comments and a surge in
offline IP-based VR immersive theater experiences.
Variety Show Drives Strong Viewership Engagement
As families gathered to celebrate the holiday, iQIYI's
variety show channel emerged as the category with the highest
viewing time. The 2025 Spring Festival Gala, produced and broadcast
by China Media Group (CMG), continued its reign at the top of the
variety show rankings with impressive viewership numbers. On iQIYI
International, the global livestream of the event saw a remarkable
135% year-on-year increase in average viewing time per user.
iQIYI's original variety shows also delivered exceptional
results, with the travel-themed reality show "The Blooming Journey"
topping the content popularity rankings within the channel, and
comedy hits like "The King of Stand-Up Comedy" continuing to
attract strong audience engagement. The platform's iconic comedy
IP, "Super Sketch Show," saw a noticeable boost in viewing time,
with Seasons 1 and 2 experiencing increases of 18% and 26%,
respectively, compared to the pre-holiday period.
Cast members from iQIYI's comedy shows also appeared at the 2025
Spring Festival Gala, showcasing their entertaining sketches and
reinforcing iQIYI's role in nurturing the next generation of
comedic talent.
New Dramas Spark Interest in Past Favorites
iQIYI's extensive lineup of
premium dramas resonated strongly with viewers during the holiday
period, with series including "The White Olive Tree," "Moonlight
Mystique," "Drifting Away," "Unbreakable 2," and "TRITENT 2"
dominating the content popularity rankings. Notably, the success of
"Unbreakable 2" renewed interest in this highly acclaimed drama IP,
with viewing time for Season 1 soaring nearly tenfold compared to
last year's CNY holiday.
As part of its renowned suspense-themed drama brand, "Light On
Theater," iQIYI launched the highly anticipated series "Let Wind Go
By" and "Drifting Away." These new releases further fueled interest
in suspense dramas, with a 22% increase in overall viewing time for
"Light On Theater" content compared to the pre-holiday period.
Meanwhile, mini-dramas continued to gain traction, with data
indicating that viewers aged 35 and below comprised over 70% of the
audience.
Sequel Success Draws Viewers to Rediscover Related
Films
The record-breaking box office performance of sequels to popular
IP films during the holiday significantly boosted interest in
earlier titles and related content on iQIYI. For example, the
predecessor of "Ne Zha 2" experienced a remarkable 624% increase in
viewing time compared to the pre-holiday period.
Similarly, the release of "Legends of the Condor Heroes: The
Gallants" reignited enthusiasm for other martial arts films
inspired by Louis Cha (Jin Yong)'s legendary works, with related
content seeing a 1,306% rise in viewing time.
The data also revealed an uptick in viewership for iQIYI's
animation and kids' content. The original production "How Dare
You!?" saw a 27% increase in viewing time compared to the
pre-holiday period, while beloved animated IPs such as "PAW Patrol"
and "Peppa Pig" ranked among the top five in user viewing time.
Enhanced Viewer Engagement Through Technology
With 70% of iQIYI users
considering bullet comments an essential part of their viewing
experience, the platform saw a 118% year-on-year increase in bullet
comments. Fans also actively engaged in AI-powered chats with
fictional characters from iQIYI's hit shows, bringing these
characters to life and driving content engagement.
Moreover, iQIYI expanded the reach of its premium IPs beyond the
screen through offline experiences. The VR immersive theater
"Strange Tales of Tang Dynasty 2: To the West," launched by iQIYI,
became a cultural tourism highlight in several Chinese cities
during the holiday. Data revealed a 206% increase in visitor
numbers compared to the pre-holiday period, while viewing time for
the series it's based on also grew.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI
