BEIJING, Sept. 13,
2024 /PRNewswire/ -- iQIYI, China's leading online entertainment platform,
has sparked a fresh surge of enthusiasm for stand-up comedy with
the launch of its original show, The King of Stand-up
Comedy. The show has quickly gained acclaim and generated
widespread social buzz since its debut, highlighting iQIYI's
commitment to producing high-quality comedy content. In addition to
discovering new creative talent, the show has seamlessly integrated
online and offline markets, fostering sustainable growth in the
domestic comedy industry.
Initiated by the legendary Hong
Kong film star and director Stephen
Chow, the show features 44 groups of comedians vying for the
coveted title of 'King of Comedy.' Since its release in mid-August,
the show has rapidly gained popularity, achieving a content
popularity index of about 8,700. It has also topped iQIYI's variety
show charts in overseas markets, including the U.S., Canada, and Australia.
The show, with the slogan of "From Ordinary to King of Comedy,"
aims to inspire everyone to step onto the stand-up comedy stage and
share their life observations. It provides a platform for
individuals from all walks of life, including crosstalk performers,
rappers, delivery workers, civil servants, and even those with
speech and visual impairments, to express themselves through their
unique life experiences.
Chow once elaborated on this theme, stating that "the king of
comedy" represents a group of ordinary people who passionately
pursue their dreams despite numerous challenges. He highlights
their authenticity and resilience, urging everyone to become
protagonists in their own stories and embody the spirit of
perseverance and enthusiasm in their quest to overcome
obstacles.
In April, as part of its ongoing commitment to the comedy genre,
iQIYI announced a partnership with Stephen
Chow's Bingo Group to produce innovative content that spans
various formats and genres, further expanding their collaboration
on popular IPs.
Building on the success of previous comedy hits
like Super Sketch Show, The King of Stand-up
Comedy further enriches iQIYI's comedy ecosystem. The two
seasons of Super Sketch Show not only garnered
immense success but also discovered numerous actors for iQIYI's
comedy-focused 'Laugh on Theater.' These actors have since starred
in popular series such as A Soldier's
Story, The Great Nobody, and Our Parallel
Universes.
Industry data indicates that comedy clubs and offline shows in
Chinese mainland have seen substantial growth over the past few
years. Furthering this trend, iQIYI has collaborated with over 40
comedy clubs for the show, bringing both top performers and
emerging talents to the forefront. The show also provides a
platform for these clubs to exchange ideas and break down barriers
between online and offline comedy, driving the industry forward and
promoting sustainable development.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI