IRIC Information Resources (MM)

Anheuser-Busch Taps IRI's InfoScan Convenience Store National Service IRI to Provide World's Largest Brewer with Sales Measurement and Promotional Insights in Convenience Stores CHICAGO, Dec. 9 /PRNewswire-FirstCall/ -- Information Resources Inc. , a leading provider of consumer behavior insights to the consumer packaged goods (CPG) and healthcare industries, today announced that Anheuser-Busch Inc. has selected IRI's InfoScan(R) Convenience Store National Service. IRI's sales data and causal (promotional) information can be used in category management efforts at retail to more effectively benchmark performance in a category across the total U.S., custom markets and regions, and multiple c-store retailers. This service will enable Anheuser-Busch to more efficiently develop, implement and evaluate sales and marketing programs. The new convenience channel data will be integrated with the retail measurement and analytics services currently provided by IRI, giving a more complete, multi-outlet view. "IRI has shown great leadership and innovation in the creation of this service," said Terry Hoffman, Director of Shopper Insights and Business Solutions, Anheuser-Busch Inc. "IRI has been committed to developing a comprehensive solution that includes local and custom geographies." "IRI's alignment with the National Association of Convenience Stores' trading definitions, and the use of more than 900 scanner stores in its sample significantly enhances the quality of their data," added Hoffman. "It's very rewarding to expand existing client relationships by delivering more value through new and innovative products," explained Ed Kuehnle, Group President of IRI North America. "Companies will definitely benefit from the increased relevance, coverage and granular insights delivered by our c-store service." About Anheuser-Busch Inc. Anheuser-Busch Inc. is the world's largest brewer with 12 domestic breweries and distribution in more than 80 countries. The company's portfolio of more than 30 brands includes Budweiser, the world's best-selling beer; Bud Light, the world's No. 1 light beer; Michelob; Michelob Light; Michelob ULTRA; Busch; and a variety of specialty beers, imports and non-alcohol brews. About Information Resources Inc. Information Resources Inc. (NASDAQ:IRIC) is a leading provider of UPC scanner- and panel-based business solutions to the consumer packaged goods and healthcare industries, offering services in the U.S., Europe and other international markets. The Company supplies CPG and pharmaceutical manufacturers, retailers and brokers with information and analysis critical to their sales, marketing and supply chain operations. IRI provides services designed to deliver value through an enhanced understanding of the consumer to a majority of the Fortune 500 companies in the CPG industry. More information is available at http://www.infores.com/ . CONTACT: John McIndoe Information Resources, Inc. (312) 474-3862 DATASOURCE: Information Resources Inc. CONTACT: John McIndoe of Information Resources, Inc., +1-312-474-3862, Web site: http://www.infores.com/

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