CHICAGO, June 27,
2024 /PRNewswire/ -- Litigation Update: In a
victory for consumers, Pure Culture Organics™ (PCO) today
announced that after a series of court rulings against Lifeway
Foods NASDAQ: (LWAY), Lifeway Foods chose to dismiss its claims
against PCO rather than proceed to a ruling on the merits.
Edward Smolyansky, PCO Co-founder
and President, stated, "We are extremely pleased Lifeway abandoned
its lawsuit, and PCO can pivot from having to focus on beating back
frivolous lawsuits to building on the momentum of its new product
developments like PCO Kids Kefir, as well as beginning to build our
sales and marketing team."
Mr. Smolyansky is a former officer of Lifeway and its second
largest shareholder. He added, "While I understand the personal
motivations of my sister and CEO in pursuing these lawsuits for her
personal interests, I do not understand why Lifeway Foods' Board of
Directors approved her request to use company funds for this
purpose."
Business and New Product Development:
In a move to delight young consumers and health-conscious
parents alike, PCO is also excited to announce the development of
Pure Culture Organics+ Kids Pouches with Collagen. These
convenient, portable, and nutritious kefir pouches are designed
specifically for children, providing a delicious and healthy snack
option, with the addition of collagen peptides. Smolyansky stated
"The addition of collagen peptides to probiotic beverages is a
novel approach to functional ingredients that we feel have broader
applications across a wider age spectrum than just adults. As more
research is done, this should be a trend we should pay attention
to."
Additionally, PCO is thrilled to announce the upcoming launch of
its full line of kefirs, expanding beyond its original offerings to
include an array of new flavors and formulations. This new lineup
includes unique blends such as Wild Blueberry, Strawberries N'
Cream, Vanilla Peach and more, catering to a diverse range of taste
preferences. To promote this exciting new range, PCO has produced a
vibrant and engaging video spot that highlights the rich,
creamy texture and health benefits of PCO's kefir, emphasizing its
products as a leading choice for consumers seeking both flavor and
wellness in their dietary options.
Philanthropy
On May 31,
2024, The Ludmila and Edward Smolyansky Foundation, the
philanthropic arm of Pure Culture Organics of Chicago, Illinois, announced it had made a
$1 million commitment to Ann
& Robert H. Lurie Children's Hospital of Chicago, specifically allocated to the
Cardiology Program Fund and the Access for Every Child Fund.
"As someone who has witnessed firsthand the impact of healthcare
expenses on families, I am honored to be able to contribute to the
Ann & Robert H. Lurie Children's Hospital of Chicago and their mission of providing
compassionate care to all," said Smolyansky.
For media inquiries or further information, please contact
Jenna Strobel at
info@purecultureorganics.com.
About the Ludmila and Edward Smolyansky Foundation
The Ludmila and Edward Smolyansky Foundation is committed to
empowering individuals and communities facing financial burdens
from healthcare needs. With a focus on philanthropy and community
outreach, the foundation seeks to make a positive impact on the
lives of those in need.
About PCO
Pure Culture Organics, makers of organic Kefir, was founded in
2023 on the belief that digestive health is fundamental to overall
personal well-being and that being a responsible producer is
fundamental to the well-being of the planet. It has no affiliation
with Lifeway Foods.
Along with the Foundation, our mission is to improve overall
well-being through healthy eating and promote a better
understanding of probiotics, the microbiome, and their impact on a
healthy lifestyle.
To learn more, visit https://purecultureorganics.com.
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SOURCE Pure Culture Organics