United Selects Magnite's SpringServe to Power Advertising Solution for Inflight Personal Device Entertainment
June 17 2024 - 1:00AM
Magnite (NASDAQ: MGNI), the largest independent sell-side
advertising company, today announced it will power the delivery of
advertising on United Airlines’ inflight personal device
entertainment (PDE) platform. United’s PDE platform allows
customers to stream entertainment content on their own devices,
such as phones, tablets, and laptop computers. The partnership
follows the recent launch of Kinective Media by United Airlines,
which allows advertisers to reach United travelers and MileagePlus
members throughout their travel journeys and beyond.
Kinective Media gives marketers the opportunity to scale their
reach across a wide range of channels including United's
award-winning mobile app and inflight entertainment screens. The
airline expects its MileagePlus members will receive additional
value through more personalized and real-time offers and
experiences that drive even greater loyalty. Kinective Media is
already working with brands such as Norwegian Cruise Line, Macy's,
Chase United Co-Brand Credit Cards, TelevisaUnivision, IHG Hotels
& Resorts, as well as agency groups like Dentsu. The focus is
on premium brand relationships across key verticals such as retail,
luxury goods, financial services, automotive, media brands, and
travel.
Magnite will be the centralized ad platform for inflight
personal device entertainment campaign management, measurement, and
delivery reconciliation, managing bidding, sales fulfillment,
delivery, and measurement for advertisers on this engaging media
channel.
Magnite’s SpringServe ad server will enable advertising
activations for millions of United travelers who use their personal
devices to access free inflight content, including more than 2,000
movies and TV shows (over 7 million views annually), a moving map,
and arrival information. There is the potential for 3 hours of
attention per traveler, based on average flight time.
“At United Airlines, and with the launch of Kinective Media,
we’re creating new ways to enhance the traveler journey, and this
partnership with Magnite puts us in a great position to offer more
personalization on our planes,” said Richard Nunn, Chief Executive
Officer at MileagePlus. “Magnite’s proven track record working with
the biggest names in streaming video demonstrates their ability to
deliver a seamless viewing experience, making them the best choice
for us.”
“We are privileged to support the largest airline in the world
in scaling their media business and complementing their unique
inventory with quality ad experiences,” said Sean Buckley, Chief
Revenue Officer at Magnite. “We look forward to collaborating
alongside the Kinective Media team to expand the possibilities of
what we can bring to their loyal consumers through innovation and
personalization.”
About MagniteWe’re Magnite (NASDAQ: MGNI), the
world’s largest independent sell-side advertising company.
Publishers use our technology to monetize their content across all
screens and formats including CTV, online video, display, and
audio. The world’s leading agencies and brands trust our platform
to access brand-safe, high-quality ad inventory and execute
billions of advertising transactions each month. Anchored in
bustling New York City, sunny Los Angeles, mile high Denver,
historic London, colorful Singapore, and down under in Sydney,
Magnite has offices across North America, EMEA, LATAM, and
APAC.
Media ContactKar Yi
Limklim@magnite.com917-658-1994
Investor RelationsNick
Kormeluknkormeluk@magnite.com949-500-0003
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