Singing Machine Unveils New Karaoke Products at Prestigious Toy Fair New York
October 18 2023 - 7:00AM
The Singing Machine Company, Inc. (“Singing Machine” or the
“Company”) (NASDAQ:
MICS) – showcased its newest
toy preview at the 2023 New York Toy Fair held between September 30
to October 3, 2023. This is one of the most important toy industry
gatherings for the introduction of new products. The event is
widely attended by major US and international retailers,
distributors, media, and major toy licensors.
The Singing Machine successfully leveraged this
event to promote their new Sesame Street-branded karaoke products,
targeting preschool age children and their parents. These products
have been well received in customer feedback for the dual benefit
of providing quality entertainment while incorporating key
educational opportunities for parents.
Singing Machine’s newest assortment included the
debut of its Sesame Street karaoke products featuring beloved
characters such as Elmo, Cookie Monster, Big Bird and Abby Cadabby.
The Company also debuted its latest innovative wearable karaoke
backpack line featuring everyone’s favorite Sesame Street
characters.
“We were very excited to unveil our new Sesame
Street licensed products at Toy Fair New York 2023,” commented CEO
Gary Atkinson. “There was a buzz around Toy Fair with the iconic
brand. We are proud to align with the Sesame Workshop to inspire
childhood play and learning through music and singing.”
The timing of the announcement aligns with the
Company’s continuing social impact initiative, CARE-eoke™, aimed at
improving the mental and physical health of children, seniors and
neurodiverse populations. Independent studies have shown that
singing positively affects key areas of cognitive and social
development including Language Development, Confidence & Self
Esteem, Brain & Body Development, and Overall Wellness. Mr.
Atkinson added, “It is well-established that music and singing
products can positively impact the educational experience for
children with a variety of early learning and developmental skills
at the center of the product design process. We are pleased that so
many attendees at the Toy Fair New York 2023 had an opportunity to
see our exciting new products. The positive feedback within the
industry was very encouraging.”
Highlights of the new Singing Machine line
include:
Sesame Street
Karaoke Backpack: For the
always-on-the-go singing lovers, this battery-operated wearable
karaoke backpack features beloved Sesame Street character with
wired microphone and built-in speaker and built-in songs and sound
effects. Availability: Spring 2024
Singing Machine Mini Sparkle
Karaoke: Discover the sparkling voice inside of you with
the Mini Sparkle Karaoke by Singing Machine. Featuring six voice
changer effects, two wireless microphones for duets, and lead
vocal-off feature allowing your voice to shine through the song.
Enjoy a light show that synchronizes to the beat of the music and
sing your favorite songs via Bluetooth™ device.Available now.
About The Singing Machine
The Singing Machine Company, Inc. (NASDAQ: MICS)
is the worldwide leader in consumer karaoke products. Based in Fort
Lauderdale, Florida, and founded over forty years ago, the Company
designs and distributes the industry's widest assortment of at-home
and in-car karaoke entertainment products. Their portfolio is
marketed under both proprietary brands and popular licenses,
including Carpool Karaoke and Sesame Street. Singing Machine
products incorporate the latest technology and provide access to
over 100,000 songs for streaming through its mobile app and select
WiFi-capable products and is also developing the world’s first
globally available, fully integrated in-car karaoke system. The
Company also has a new philanthropic initiative, CARE-eoke by
Singing Machine, to focus on the social impact of karaoke for
children and adults of all ages who would benefit from singing.
Their products are sold in over 25,000 locations worldwide,
including Amazon, Costco, Sam’s Club, Target, and Walmart. To learn
more, go to www.singingmachine.com.
Investor Relations
Contact:investors@singingmachine.comwww.singingmachine.comwww.singingmachine.com/investors
Forward-Looking Statements
This press release contains forward-looking
statements within the meaning of the Private Securities Litigation
Reform Act of 1995, Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. Words such as "may", "could", "expects", "projects,"
"intends", "plans", "believes", "predicts", "anticipates", "hopes",
"estimates" and variations of such words and similar expressions
are intended to identify forward-looking statements. These
statements involve known and unknown risks and are based upon
several assumptions and estimates, which are inherently subject to
significant uncertainties and contingencies, many of which are
beyond the Company's control. Actual results may differ materially
from those expressed or implied by such forward-looking statements.
Factors that could cause actual results to differ materially
include, but are not limited to, the risk factors described in the
Company's filings with the Securities and Exchange Commission. The
forward-looking statements are applicable only as of the date on
which they are made, and the Company does not assume any obligation
to update any forward-looking statements.
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