Just in time for holiday gatherings, new
"Lay's Potato Chip to Potato Dish with Matt
James" cookbook kit features limited-edition bag and
original Lay's mashed potatoes recipe
Texas, Nov. 8, 2023 /PRNewswire/ -- Friendsgiving
season is here and Lay's® – America's favorite potato chip –
is central to the dinner table with the brand's spin on the viral
cooking hack turning Lay's potato chips into a favorite side dish:
"Lay's Potato Chip to Potato Dish with Matt James" is an exclusive cookbook kit
developed in collaboration with reality television star and
ultimate foodie Matt James that
makes it more fun than ever for fans to cook mashed potatoes for
their Friendsgiving feasts. Because Lay's potato chips are made
with real potatoes, the main ingredient of this dish is simple:
Lay's Classic potato chips.
The cooking hack made famous by creative foodies on TikTok has
generated over 1 million views to date. Now Lay's and James are
joining the trend to remind fans they don't need much more than a
single bag of Lay's potato chips to make the beloved dish. The kit
includes a limited-edition Lay's Classic potato chip bag reimagined
for Friendsgiving and an original Lay's mashed potatoes recipe
developed by James.
"Holiday gatherings like Friendsgiving are all about sparking
joy, and Lay's understands there is no better way to bring a smile
to consumers' faces than with good food," said Tina Mahal, senior vice president of marketing
at Frito-Lay. "Since Lay's potato chips are made with real
potatoes, we're able to show fans a new way to get creative in the
kitchen with this dish and bring a little extra fun to the table
this holiday season."
Foodies can head to @Lay's Instagram for a step-by-step guide on
how to create the simple recipe, featuring a crispy golden-brown
topping and packed with delicious Lay's® Classic potato chips.
"There's nothing I love more than enjoying delicious food with
my family and friends, especially around the holidays," said James.
"That's why I love playing around with new recipes – and this hack
of using Lay's potato chips might be my most fun one yet. I can't
wait to share this cookbook kit with people across the country who
aren't sure what to serve up this Friendsgiving."
Today through November 12, fans
nationwide can win an exclusive "Potato Chip to Potato Dish with
Matt James" kit for their very own
Friendsgiving by following Lay's and Matt James on Instagram, liking the launch
post, commenting with a potato emoji and using the hashtags
#LaysMashedPotatoes #Sweepstakes. Fans can also win by following
these same steps on X. For more information and official rules, see
Lay's is one of the brands that makes up Frito-Lay North
America, the $23 billion convenient foods division of
PepsiCo, Inc. (Nasdaq: PEP), which is headquartered
in Purchase, NY. Learn more about Frito-Lay at the corporate
website, http://www.fritolay.com/ and on X
http://www.twitter.com/fritolay. Learn more about Lay's by
visiting www.facebook.com/lays or on X
at www.twitter.com/lays. You can also follow Lay's on
Instagram by visiting http://instagram.com/lays.
About Frito-Lay North
Frito-Lay North America is the $23
billion convenient foods division of PepsiCo, Inc.
(NASDAQ: PEP), which is headquartered in Purchase, NY.
Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos
and Tostitos tortilla chips and branded dips, Cheetos snacks,
Stacy's pita chips, PopCorners popped-corn snack, SunChips
multigrain snacks and Fritos corn chips. The company operates 30+
manufacturing facilities across the U.S. and Canada, more than
200 distribution centers and services 315,000 retail customers per
week through its direct-store-delivery model. Learn more about
Frito-Lay at the corporate website, www.fritolay.com, on X
(@fritolay), on Instagram (@fritolay) and on Facebook
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $86 billion in net revenue in
2022, driven by a complementary beverage and convenient foods
portfolio that includes Lay's, Doritos, Cheetos, Gatorade,
Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product
portfolio includes a wide range of enjoyable foods and beverages,
including many iconic brands that generate more than $1
billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in
Beverages and Convenient Foods by Winning with pep+ (PepsiCo
Positive). pep+ is our strategic end-to-end transformation that
puts sustainability and human capital at the center of how we will
create value and growth by operating within planetary boundaries
and inspiring positive change for planet and people. For more
information, visit www.pepsico.com, and follow
on X, Instagram, Facebook,
and LinkedIn @PepsiCo.
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SOURCE Frito-Lay North