Leading Children's Apparel Brand accelerates
brand momentum through its continuing trilogy campaign aimed at
engaging its millennial customers through music, family, and
fashion
SECAUCUS, N.J., Oct. 3, 2023
/PRNewswire/ -- The Children's Place, Inc. (Nasdaq:
PLCE), an omni-channel children's specialty portfolio of
brands with an industry-leading digital-first model, is thrilled to
announce its latest partnership with legendary icon and
entrepreneur Snoop Dogg. Snoop Dogg is the second of three musical
icons to join The Children's Place's three-part holiday campaign
appealing to and celebrating their current and prospective
millennial shopper audiences by fusing music, family, and
fashion.
Part two of the trilogy features three generations of icons;
Snoop Dogg and wife Shante Broadus,
their children and their grandchildren. This first-of-its-kind
campaign features Snoop Dogg and Shante
Broadus capturing the magic of the season by hosting their
entire family, even including their family pup, Charlie! Outfitted
in The Children's Place's new Holiday collection, the brand video;
"An Iconic Holiday: Part 2", spotlights the family spruced up in
coordinating green plaid holiday outfits as well as the brand's
famed matching family pajamas. The collaboration emphasizes the
breadth of The Children's Place assortment and its ability to dress
families across the nation for every made-to-match holiday moment,
through their colorful and celebratory dressy assortment and their
iconic matching family pajamas.
"The Children's Place is all about 'family'. What better way to
celebrate than by partnering with three iconic generations - Snoop
Dogg and Shante, their children, and their grandkids!" said
Maegan Markee, Brand President at The Children's Place. "Snoop
Dogg has dominated an era and has shaped pop culture and the social
media landscape. His global and generational appeal deepens our
bond with our multi-generational shoppers - both existing and new.
We are thrilled to partner with Snoop, Shante and the Broadus
family to bring our audiences this incredibly magical campaign this
holiday season!"
"Family is everything. Working with family is truly a blessing.
Having Shante, my kids, and my grandbabies part of this holiday
campaign is nothing short of incredible," said Snoop Dogg. "Not
gonna lie, the shoot got me feelin' festive and fly. The Children's
Place matching family styles and pajamas be for everyone who want
to be drippin' in swag. Ya'll know the Broadus family will be
matching all season long with The Children's Place."
The Children's Place is the go-to holiday destination. Offering
over 30 festive matching family collections, The Children's Place
2023 Holiday Dressy Assortment, Festive Graphic Tees and Family
Pajama Collection have something for every member of the family,
including your pet! Available in newborn sizes to adult XXXL, and
made with ultra-soft, quality fabrics, all styles are available at
affordable price points, making them the perfect addition to
holiday family celebrations and traditions. The new collection is
available for purchase on www.childrensplace.com, in The Children's
Place stores nationwide and in Canada, and on The Children's Place Amazon
storefront at www.Amazon.com/TheChildrensPlace.
For more information about The Children's Place 2023 Holiday
Campaign and to shop the brand's Holiday product collections,
please visit www.childrensplace.com and follow @ChildrensPlace on
Instagram and Facebook.
About The Children's Place
The Children's Place is an
omni-channel children's specialty portfolio of brands with
an industry-leading digital-first model. Its global retail and
wholesale network includes four digital storefronts, more than 500
stores in North America, wholesale
marketplaces and distribution in 16 countries through six
international franchise partners. The Children's Place is
proud to be a women-led Company, including
industry-leading gender diversity in senior management and
throughout all levels of its workforce, and of its commitment
to sustainable business practices that benefit its customers,
associates, investors, suppliers and the communities it
serves. The Children's Place designs, contracts to
manufacture, and sells fashionable, high-quality apparel,
accessories and footwear predominantly at value prices, primarily
under its proprietary brands: "The Children's Place", "Gymboree",
"Sugar & Jade", and "PJ Place". For more information,
visit: www.childrensplace.com, www.gymboree.com,
www.sugarandjade.com and www.pjplace.com, as well as the Company's
social media channels on Instagram, Facebook, X, formerly known as
Twitter, YouTube and Pinterest.
Forward Looking Statements
This press release
contains or may contain forward-looking statements made pursuant to
the safe harbor provisions of the Private Securities Litigation
Reform Act of 1995, including but not limited to statements
relating to the Company's strategic initiatives and results of
operations, including adjusted net income (loss) per diluted share.
Forward-looking statements typically are identified by use of terms
such as "may," "will," "should," "plan," "project," "expect,"
"anticipate," "estimate" and similar words, although some
forward-looking statements are expressed differently. These
forward-looking statements are based upon the Company's current
expectations and assumptions and are subject to various risks and
uncertainties that could cause actual results and performance to
differ materially. Some of these risks and uncertainties are
described in the Company's filings with the Securities and Exchange
Commission, including in the "Risk Factors" section of its annual
report on Form 10-K for the fiscal year ended January 28, 2023. Included among the risks and
uncertainties that could cause actual results and performance to
differ materially are the risk that the Company will be
unsuccessful in gauging fashion trends and changing consumer
preferences, the risks resulting from the highly competitive nature
of the Company's business and its dependence on consumer spending
patterns, which may be affected by changes in economic conditions
(including inflation), the risks related to the COVID-19 pandemic,
including the impact of the COVID-19 pandemic on our business or
the economy in general, the risk that the Company's strategic
initiatives to increase sales and margin are delayed or do not
result in anticipated improvements, the risk of delays,
interruptions, disruptions and higher costs in the Company's global
supply chain, including resulting from COVID-19 or other disease
outbreaks, foreign sources of supply in less developed countries,
more politically unstable countries, or countries where vendors
fail to comply with industry standards or ethical business
practices, including the use of forced, indentured or child labor,
the risk that the cost of raw materials or energy prices will
increase beyond current expectations or that the Company is unable
to offset cost increases through value engineering or price
increases, various types of litigation, including class action
litigations brought under consumer protection, employment, and
privacy and information security laws and regulations, the
imposition of regulations affecting the importation of
foreign-produced merchandise, including duties and tariffs, and the
uncertainty of weather patterns. Readers are cautioned not to place
undue reliance on these forward-looking statements, which speak
only as of the date they were made. The Company undertakes no
obligation to release publicly any revisions to these
forward-looking statements that may be made to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.
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SOURCE The Children's Place, Inc.
