Wpromote Selects PubMatic as Preferred Partner
February 29 2024 - 8:05AM
PubMatic (Nasdaq: PUBM), an independent technology company
delivering digital advertising’s supply chain of the future,
announced that it has been named as a preferred supply partner by
Wpromote, a top independent marketing agency, to drive efficiency
and maximize performance across the open internet. Through this
partnership, Wpromote’s clients will gain transparent access to
PubMatic’s premium publisher inventory across display, video and
connected TV (CTV) inventory.
Wpromote thrives on solving complex challenges for their brand
clients and accelerating campaign performance through an
integrated, data-driven approach to media and marketing. The agency
is focused on supply path optimization (SPO) as the marketing
funnel continues to collapse, leveraging their unconventional
approach to growth planning to bring brand awareness and
performance media together into one accountable, integrated
strategy. Wpromote selected PubMatic as a partner because of the
company’s SPO leadership and its transparent, responsible approach
to driving media efficiency.
"Teaming up with PubMatic empowers our clients to make better
decisions and achieve their business outcomes by unlocking media
transparency and streamlined access to premium inventory," said
Skyler McGill, Head of Programmatic & Video at Wpromote. "We’re
excited to collaborate with the PubMatic team to find new ways to
exceed our clients’ business growth objectives while delivering
innovative experiences across the entire marketing journey for
their customers."
“Ever since the ANA released its Programmatic Media Supply Chain
Transparency Study, we have seen an uptick in buyers looking to
take greater control of their media supply chains through SPO,”
said John Speyer, Senior Director of Advertiser Solutions at
PubMatic. “We are excited to expand our partnership with Wpromote
to drive ROI for their clients across our premium supply and
advance performance advertising opportunities across the open
internet.”
About PubMatic:PubMatic (Nasdaq: PUBM) is an
independent technology company maximizing customer value by
delivering digital advertising’s supply chain of the future.
PubMatic’s sell-side platform empowers the world’s leading digital
content creators across the open internet to control access to
their inventory and increase monetization by enabling marketers to
drive return on investment and reach addressable audiences across
ad formats and devices. Since 2006, our infrastructure-driven
approach has allowed for the efficient processing and utilization
of data in real time. By delivering scalable and flexible
programmatic innovation, we improve outcomes for our customers
while championing a vibrant and transparent digital advertising
supply chain.
About Wpromote: Wpromote is an independent
marketing agency that drives next-level growth by challenging
conventional thinking. We deliver immediate impact and accelerate
outcomes for clients like Intuit QuickBooks, Peacock, Spanx,
TransUnion, and Whirlpool. Our agile decision-making and unique
approach to media and marketing is powered by our Challenger
culture, deep business intelligence, and predictive Polaris
platform. For proof of performance, visit
http://www.wpromote.com.
Press Contact:Broadsheet Communications for
PubMaticpubmaticteam@broadsheetcomms.com(917) 826-1103
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