Global Lyme Alliance (GLA), a
leading nonprofit, produces chronic Lyme PSA with generous
sponsorship from QuidelOrtho to ensure the broad visibility of this
crucial message.
STAMFORD, Conn., Oct. 17,
2023 /PRNewswire/ -- In an inspiring and emotional
display of solidarity for Lyme disease awareness, a striking
public service announcement (PSA) has taken center stage in the
heart of New York City's Times
Square. The PSA, is a poignant call to action, shedding light on
chronic Lyme disease.
"We hope this PSA will serve as a tool to
bring awareness to the often underestimated magnitude of Lyme
disease."
The video, which can be viewed here:
https://youtu.be/989Q5yeXTKQ?si=b3nQUMHmIXMr5IRj has garnered
attention for its raw authenticity and honest narrative about what
it's like to have chronic Lyme disease. Directed by Erich Bergen, the PSA features Global Lyme
Alliance (GLA) celebrity ambassador and actor Christopher Meloni, whose family has been
impacted by Lyme disease.
The PSA is being displayed on one of Times Square's iconic
electronic billboards through December 31,
2023, ensuring millions of residents and tourists alike have
the opportunity to see and engage with its powerful message. The
decision to feature the PSA in Times Square reflects a collective
effort to bring awareness to chronic Lyme disease. GLA, in
partnership with QuidelOrtho, which proudly sponsored this
impactful initiative, believes that by showcasing the PSA on
chronic Lyme disease in such a prominent location, they can
contribute to breaking down the barriers surrounding the stigma
that comes from chronic Lyme disease and empower individuals to
seek help without fear of judgment.
"Times Square has long been a symbol of hope, dreams, and
unity," said Laura MacNeill, CEO of
GLA. "We hope this PSA will serve as a tool to bring awareness to
the often underestimated magnitude of Lyme disease. We encourage
everyone to watch, share, and join us in supporting Lyme disease
awareness, so that we can create real change for those who have
been suffering and for those who have not been affected yet."
GLA invites the public to engage in the conversation on social
media using the hashtag #ChronicLymeIsReal and posting about the
PSA if they see it in Times Square by tagging GLA. By sharing
stories, words of encouragement, and resources for Lyme disease
support, individuals can contribute to building a supportive
community dedicated to bringing awareness to this insidious
disease.
About Lyme disease:
Lyme disease is a global health
crisis. It is a much bigger problem than most people realize,
impacting millions around the world. According to the Centers for
Disease Control and Prevention, Lyme disease is a growing epidemic,
with more than 476,000 reported new cases each year in the United States, and while many are treated
successfully, far too many are not. There are millions out there
suffering from a chronic form of this illness with debilitating
symptoms that do not go away.
About Global Lyme Alliance:
The mission of Global Lyme
Alliance is to cure Lyme and other tick-borne diseases through
innovative research, awareness, and empowering the patient voice.
GLA has gained national prominence for funding some of the most
urgent and promising research in the field by awarding over
$17 million to our research program
to date. GLA supports patients through every step in their journey,
from finding a Lyme-treating physician to a peer-to-peer mentor
program and a wealth of resources and information on its website.
GLA also offers an ambassador program for volunteers to raise
awareness through education, create fundraising events in their
area, or collaborate to advance GLA's mission. Visit us on social
media or learn more at GLA.org.
About QuidelOrtho Corporation:
QuidelOrtho Corporation
(Nasdaq: QDEL) is a world leader in in vitro diagnostics,
developing and manufacturing intelligent solutions that transform
data into understanding and action for more people in more places
every day.
Offering industry-leading expertise in immunoassay and molecular
testing, clinical chemistry and transfusion medicine, bringing
fast, accurate and reliable diagnostics when and where they are
needed – from home to hospital, lab to clinic. So that patients,
clinicians and health officials can spot trends sooner, respond
quicker and chart the course ahead with accuracy and
confidence.
Building upon its many years of groundbreaking innovation,
QuidelOrtho continues to partner with customers across the
healthcare continuum and around the globe to forge a new diagnostic
frontier. One where insights and solutions know no bounds,
expertise seamlessly connects and a more informed path is
illuminated for each of us.
QuidelOrtho is advancing diagnostics to power a healthier
future.
For more information, please visit www.quidelortho.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/powerful-lyme-disease-awareness-psa-featuring-christopher-meloni-illuminates-times-square-301959586.html
SOURCE Global Lyme Alliance