Harvest Realty Brings 550 Agents and $2.4 Billion in 2024 Home Sales to Real
January 07 2025 - 6:30AM
Business Wire
Real begins the year with more than 24,000
agents throughout North America
The Real Brokerage Inc. (NASDAQ: REAX), a technology platform
reshaping real estate for agents, home buyers and sellers, today
announced that Harvest Realty, a high-producing independent
brokerage serving Southern California, has joined Real. This
addition brings 550 agents who specialize in serving the Chinese
community to Real, pushing the company’s agent count above
24,000.
Led by Christine Li and John Zhang, Harvest Realty has a proven
track record of excellence. After immigrating to the U.S. and
earning master’s degrees from the University of Southern
California, Li pursued a successful career in banking while Zhang
began his real estate career as an agent and developer. The
husband-and-wife team launched Harvest Realty in 2014, focusing on
guiding clients in Southern California’s Los Angeles and Orange
counties. Since its founding, the brokerage has closed 5,210 home
sales totaling $6.8 billion, including 1,627 sales valued at $2.4
billion in 2024.
“Christine and John’s journey is the kind of story that inspires
anyone chasing their version of the American Dream. After
rock-solid careers of their own, they decided to combine their
skills and their shared passion to help Chinese home buyers,
sellers and investors navigate Southern California’s competitive
real estate market,” said Real President Sharran Srivatsaa.
“They’ve set the gold standard for service to the Chinese
community. Their story isn’t just about success—it’s about making a
difference, and we couldn’t be more thrilled to welcome this
incredible duo and their entire team to the Real family.”
Harvest joins Real under the company’s Private Label program,
which enables independent brokerages to maintain their own brand
while benefiting from Real’s resources and compensation programs.
At Real, Harvest’s agents will also gain access to the company’s
virtual community platform, which features automatic translation in
more than 90 languages, fostering seamless communication and
connection.
“Real provides the technology and programs that will help our
agents increase their production and become more efficient, while
also providing revenue share and stock options that tie their
success to that of the company,” said Li. “However, what was most
important was Real’s leadership. They are great leaders, and we are
confident that the Real platform will allow us to continue to grow
and serve our agents and clients.”
About Real Real (NASDAQ: REAX) is a real estate
experience company working to make life’s most complex transaction
simple. The fast-growing company combines essential real estate,
mortgage and closing services with powerful technology to deliver a
single seamless end-to-end consumer experience, guided by trusted
agents. With a presence throughout the U.S. and Canada, Real
supports more than 24,000 agents who use its digital brokerage
platform and tight-knit professional community to power their own
forward-thinking businesses.
Forward-Looking Information This press release contains
forward-looking information within the meaning of applicable
Canadian securities laws. Forward-looking information is often, but
not always, identified by the use of words such as “seek”,
“anticipate”, “believe”, “plan”, “estimate”, “expect”, “likely” and
“intend” and statements that an event or result “may”, “will”,
“should”, “could” or “might” occur or be achieved and other similar
expressions. These statements reflect management’s current beliefs
and are based on information currently available to management as
of the date hereof. Forward-looking information in this press
release includes, without limiting the foregoing expectations
regarding Real’s ability to continue to attract agents.
Forward-looking information is based on assumptions that may
prove to be incorrect, including but not limited to Real’s business
objectives, expected growth, results of operations, performance,
business projects and opportunities and financial results. Real
considers these assumptions to be reasonable in the circumstances.
However, forward-looking information is subject to known and
unknown risks, uncertainties and other factors that could cause
actual results, performance or achievements to differ materially
from those expressed or implied in the forward-looking information.
Important factors that could cause such differences include, but
are not limited to, slowdowns in real estate markets, economic and
industry downturns, Real’s ability to attract new agents and retain
current agents and those risk factors discussed under the heading
“Risk Factors'' in the Company’s Annual Information Form dated
March 14, 2024, a copy of which is available under the Company’s
SEDAR+ profile at www.sedarplus.ca. These factors should be
carefully considered and readers should not place undue reliance on
the forward-looking statements. Although the forward-looking
statements contained in this press release are based upon what
management believes to be reasonable assumptions, Real cannot
assure readers that actual results will be consistent with these
forward-looking statements. These forward-looking statements are
made as of the date of this press release, and Real assumes no
obligation to update or revise them to reflect new events or
circumstances, except as required by law.
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version on businesswire.com: https://www.businesswire.com/news/home/20250107237448/en/
Investor inquiries, please contact: Ravi Jani Vice President,
Investor Relations and Financial Planning & Analysis
investors@therealbrokerage.com 908.280.2515
For media inquiries, please contact: Elisabeth Warrick Senior
Director, Marketing, Communications & Brand
elisabeth@therealbrokerage.com 201.564.4221
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