SOUTHLAKE, Texas, Oct. 8, 2015 /PRNewswire/
-- Sabre Corporation (NASDAQ: SABR), the leading
technology provider to the global travel industry, today announced
a new agreement to provide content, merchandising solutions and
Sabre Marketplace Analytics to Virgin Australia.
Using Sabre's industry-first data analytics technology, Virgin
Australia will be able to view shopping activity made within the
Sabre travel marketplace for their routes, and generate insights
that drive incremental revenue and increased yield.
Additionally, Virgin Australia will be able to market and sell
airfares as well as ancillary products and optional extras such as
seats with extra legroom through Sabre using industry technology
standards developed by ATPCo and IATA. The electronic miscellaneous
document (EMD) standard allows an agent to efficiently purchase an
airline's ancillary products on behalf of travellers in the same
way they would purchase a base airfare. This will enable Virgin
Australia to make their ancillary products broadly available and
easy to buy through all channels.
"Virgin Australia is an important Sabre customer and we are
wholly committed to supporting their global growth across all their
sales channels," said Roshan Mendis,
senior vice president, Sabre, Asia
Pacific. "Our investments in industry-leading technology and
data analytics give Virgin Australia an edge by providing unique
insights that they can use to convert travel demand into bookings.
Additionally, our merchandising capabilities enable Virgin
Australia to market and sell their fares and ancillaries in a way
that's easy for corporations, travel management companies, travel
agencies and consumers to shop and book."
This new agreement follows Virgin Australia's recent decision to
renew and expand its technology agreement with Sabre for SabreSonic
Customer Sales & Service (CSS) reservations system.
Virgin Australia Chief
Commercial Officer Judith Crompton
said: "Sabre's technology will make it easier for agents to
purchase our fares, ancillaries and optional extras, while enabling
us to share details of our products and services. Our agreement
with Sabre will help to drive revenue and support our goal to
provide a seamless, world-class customer experience to all of our
passengers."
Virgin Australia joins more
than 400 global carriers that leverage Sabre technology to market
and sell airfares and ancillaries.
About Sabre Corporation
Sabre Corporation is the
leading technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than $110 billion of estimated travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
ABOUT VIRGIN AUSTRALIA
GROUP
Virgin Australia Group (ASX: VAH) is a major
Australian airline group that operates domestic and international
regular passenger services, charter and cargo services and the
loyalty program Velocity Frequent Flyer. The Group employs around
10,000 people in Australia,
New Zealand and the United States.
Virgin Australia launched in
2000 and has since established itself as a contemporary,
full-service airline with a reputation for exceptional customer
service. It is the second largest airline in Australia and has a combined network of more
than 450 destinations with its four alliance partners: Air New
Zealand, Delta Air Lines, Etihad Airways and Singapore Airlines.
Virgin Australia has developed an
extensive flight network across regional Australia and provides Charter and Cargo
services. It operates a modern fleet of around 140 aircraft that
includes Airbus A330, Airbus A320, Boeing 777, Boeing 737, Embraer
190, ATR-72 turboprop, Fokker 100 and Fokker 50 aircraft.
MEDIA CONTACT
Daniel
Duarte
Sabre, Corporate PR
Daniel.Duarte@sabre.com
+1 (214) 236-9473
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SOURCE Sabre Corporation