LONDON, Feb. 6, 2017 /PRNewswire/ -- Sabre Corporation
(NASDAQ: SABR), a global technology provider to the travel and
tourism industry, began the Year of the Rooster with a new
multi-year agreement with Omega Travel, a travel agency and tour
operator with branches across the United
Kingdom.
Omega Travel, a global company that started its life
specialising in travel to the Far East, will now have access to the
latest technology through which to shop, book and manage travel for
customers. The company, which is planning to expand across
various locations in Europe, the
USA and Asia, will also benefit from the new Sabre Red
Workspace. The new tool is designed to help agents offer a richer
experience and more personalisation to travellers.
"Sabre's technology will play a crucial role in our expansion
plans," said Dr. Mingliang Chen,
chairman of Omega Travel. "Over the next two years, we are
planning to grow to three times our current size by entering key
markets – China and India – and growing our new base in the
US. Our travellers' needs are complex and are constantly
evolving; Sabre's technology enables us to offer a new level of
choice and personalisation that will help meet their growing
expectations."
Sabre's new Red Workspace is one of a number of data-driven
decision support tools being brought to market this year that will
help airlines, hotels and travel agencies track and understand
their customers' evolving profiles in order create more
personalised and relevant experiences. Its range of new
technology has been designed to help travel industry partners tap
into a growing global demand for travel.
"The demand for travel is increasing in Omega's key markets,"
said Dean Bibb, interim senior vice
president EMEA, Sabre. "Travel is becoming mainstream in
Asia for example, with four in
five people now considering it a 'necessity' rather than a
luxury. And journeys between the Far East and Europe are at an all-time high, so now
couldn't be a better time for us to help Omega tap into this
increasing demand. To meet the ever-evolving needs of
travellers around the world, we have created technology that can
offer more personalised booking experiences, and richer travel
journeys."
As Omega looks to expand into China, Sabre last week released a report
revealing major emerging traveller 'types' in the Asia Pacific region. The study found
that 1 in 3 people from Asia plan
to travel abroad more than three times this year and three in five
(64%) expect to use a travel agency for their next trip. Many
travellers surveyed viewed travel as an important part of
self-discovery and as an opportunity to embrace new local customs
while injecting a level of spontaneity and flexibility into their
trip. See the full report here.
Sabre provides technology and content to more than 425,000
travel agents worldwide.
For more information, please contact:
Jess Matthias
Jess.matthias@sabre.com
+44 (0) 208 538 8617
ABOUT SABRE CORPORATION
Sabre Corporation is a leading technology provider to the global
travel and tourism industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than $120 billion of estimated travel spend annually
by connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
operates offices in approximately 60 countries around the
world.
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SOURCE Sabre Corporation