SOUTHLAKE, Texas, Sept. 17, 2018 /PRNewswire/ -- As Sabre
Corporation (NASDAQ: SABR) leads the industry evolution toward
next-generation retailing, distribution and fulfillment, the
company has expanded its Beyond NDC program by entering into
strategic relationships with additional airlines and agencies
including United Airlines, BCD Travel, Finnair, American Express
Travel & Lifestyle Services, Singapore Airlines and Corporate
Travel Management. Sabre has also been designated NDC-Certified
Level 3 as an aggregator by IATA (International Air Transport
Association), the organization that launched the New Distribution
Capability (NDC) data transmission standard. This new certification
is in addition to Sabre's previously announced NDC Level 3
capability as an I.T. provider.
Beyond NDC is Sabre's collaborative innovation initiative
chartered to drive the industry forward through the development,
integration and testing of end-to-end capabilities to process
NDC-enabled offers and orders. Companies committed to the program
are participating with Sabre in the solution design process,
leveraging beta testing capabilities and establishing their global
leadership position as drivers of NDC.
"IATA Level 3 certification is another key step in developing
holistic NDC-enabled solutions and we're proud of this achievement,
but the real work is being done in close collaboration with our
airline and agency partners," said Kathy
Morgan, Sabre vice president of NDC. "Together we will
demonstrate a genuine capability to deliver end-to-end solutions at
scale."
In fact, the collaboration is already underway. Nearly 80
percent of all air shopping in Sabre Red Workspace, the
next-generation travel agency platform, starts with schedule and
availability queries. Together, United Airlines and Sabre are
working on schedule- and availability-led shopping solutions that
were presented to attendees of IATA's NDC Implementation Forum
earlier this month.
"The Beyond NDC program uniquely positions United and Sabre to
deliver a win-win-win for the travel ecosystem," said Tye
Radcliffe, United's director of Distribution. "Our agency-friendly
approach to shopping is just one example of the work being done as
we build upon the NDC standard and develop technology that shapes a
traveler's end-to-end journey from offer creation through
fulfillment."
"Business travelers today want and deserve an engaging shopping
experience that lets them customize their preferences. Their
employers demand not only the ability to search and shop multiple
sites, but also access to robust, reliable and up-to-date data for
cohesive itineraries, actionable reporting and duty of care," said
Thane Jackson, vice president, global distribution & channel
strategy at BCD Travel. "Sabre's Level 3 NDC certification is a
very positive step towards achieving those important goals."
"We are pleased to be part of the Sabre program, actively
working with agencies and airlines to advance both the vision and
reality of NDC," said Kalle Immonen,
head of distribution & revenue protection at Finnair. "We are
excited about the ability for Finnair to distribute new retail
offerings to a broader global audience in a highly attractive and
efficient way. Collectively we will move toward higher scale of
adoption and value for all involved."
"Personalized service and customer choice have long been
Singapore Airlines' hallmarks," said Campbell Wilson, senior vice
president of sales and marketing, Singapore Airlines. "NDC accords
us the opportunity to extend these values beyond our traditional
touchpoints, so we are pleased to join Sabre's Beyond NDC program
to help develop practical, scalable solutions for the industry and
to encourage broad adoption."
"CTM are delighted to be at the forefront of all partner
development and Sabre is a great global partner to us," said Jamie
Pherous, Corporate Travel Management (CTM) founder and managing
director. "Our vision remains to offer the best content to our
customer and remain as efficient for our teams to focus on service
as possible."
In yet another example of tangible progress, Sabre will host a
Customer Advisory Board event in Dallas tomorrow, Sept.
18, bringing together dozens of airline and agency
representatives for intense collaboration through Beyond NDC
deep-dives, technical testing, customer workshops, and alignment on
partnership opportunities at industry working groups.
About Sabre
Sabre Corporation is the leading
technology provider to the global travel industry. Sabre's
software, data, mobile and distribution solutions are used by
hundreds of airlines and thousands of hotel properties to manage
critical operations, including passenger and guest reservations,
revenue management, flight, network and crew management. Sabre also
operates a leading global travel marketplace, which processes more
than US$120 billion of global travel
spend annually by connecting travel buyers and suppliers.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world.
SABR-F
Media contact:
sabrenews@sabre.com Investor
contact: sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation