Sinclair and Feeding America® Helped Provide 1.2 Million Meals to Children Through “Sinclair Cares: Summer Hunger Relief” Initiative
August 15 2024 - 1:00PM
Business Wire
Sinclair Donated Airtime and $25,000 to the
Campaign
This summer, Sinclair partnered with Feeding America® to conduct
Sinclair Cares: Summer Hunger Relief, a fundraising campaign
to help provide meals to children and families across the U.S.
The campaign ran throughout June and July, the months that are
often the most challenging for the more than 22 million children
who rely on school meals.
Through financial contributions and food donations to Feeding
America, 1.2 million meals* were provided to children and
families, with funds going directly to the local Feeding America
food bank in each donors’ community.
The Sinclair Cares: Summer Hunger Relief campaign was supported
by a $25,000 donation from Sinclair, as well as public service
campaigns across the company’s owned and/or operated television
stations, Tennis Channel, and multicast networks Comet, CHARGE!,
TBD., and The Nest.
Over the course of the campaign, Sinclair’s content centers
aired 186 local news stories on food insecurity including WBST,
WGME and WTVC.
Sinclair also produced a 30-minute special, which spotlighted
ways to help children stay nourished and healthy and featured
interviews from Feeding America partner food banks across the
country.
“As a result of these generous donations, Feeding America was
able to help bridge the gap of student hunger throughout the summer
months and provide over 1.2 million meals. We are incredibly proud
of how quickly our employees and our local communities came
together to help families in need,” said Rob Weisbord, COO and
President of Local Media.
“Without school meal programs, the summer months can be
particularly challenging for many families with children,” said
Claire Babineaux-Fontenot, CEO of Feeding America. “We are deeply
grateful to Sinclair and their stations across the country for
their partnership in raising awareness and support for children
facing hunger. One of the greatest investments we can make in our
future is ensuring kids have enough fresh, nutritious food to
thrive.”
*$1 helps provide access to at least 10 meals secured by Feeding
America on behalf of local partner food banks.
About Sinclair Cares
Sinclair Cares utilizes the strength of Sinclair Inc’s
properties to uplift organizations and inspire audiences and
employees to make a positive impact in their communities. A
company-wide initiative, Sinclair Cares mobilizes Sinclair’s assets
to support various community and charitable endeavors through
financial assistance, volunteerism and raising awareness of
important topics through Sinclair’s media platforms. Recent
partnerships include Reading is Fundamental, National Diaper Bank
Network, NAMI, Feeding America, Disabled American Veterans (DAV),
The American Red Cross and The Salvation Army.
About Sinclair
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and
a leading provider of local news and sports. The Company owns,
operates and/or provides services to 185 television stations in 86
markets affiliated with all the major broadcast networks; owns
Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The
Nest. Sinclair’s content is delivered via multiple platforms,
including over-the-air, multi-channel video program distributors,
and the nation’s largest streaming aggregator of local news
content, NewsON. The Company regularly uses its website as a key
source of Company information which can be accessed at
www.sbgi.net.
About Feeding America
Feeding America is committed to an America where no one is
hungry. We support tens of millions of people who experience food
insecurity to get the food and resources they say they need to
thrive as part of a nationwide network of food banks, statewide
food bank associations, food pantries and meal programs. We also
invest in innovative solutions to increase equitable access to
nutritious food, advocate for legislation that improves food
security and work to address factors that impact food security,
such as health, cost of living and employment.
We partner with people experiencing food insecurity,
policymakers, organizations, and supporters, united with them in a
movement to end hunger. Visit FeedingAmerica.org to learn more.
Category: General
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version on businesswire.com: https://www.businesswire.com/news/home/20240815852018/en/
Sinclair Broadcast Group: Jessica Bellucci,
jbellucci-c@sbgtv.com Feeding America: Emily James,
ejames@feedingamerica.org
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