NEW
YORK, Jan. 31, 2024 /PRNewswire/ -- SMX
(Security Matters) PLC (NASDAQ:SMX; SMXWW) is pleased to
announce its attendance at the February 6-8,
2024 Première Vision event in Paris, France. Première Vision is a bi-annual
event for fashion professionals. The SMX sales and marketing team
have meetings scheduled with key suppliers as well as major
lifestyle and luxury brands.
SMX believes that its presence at Première Vision is a crucial
first step towards sustainable transformation in the fashion
industry. SMX offers a technological solution that enhances
sustainability while also addressing issues like counterfeiting,
and verification of the amount of recycled content.
Haggai Alon, CEO of SMX, leads a team providing turn-key
solutions to verify the origination of raw materials, authenticate
products, and track their distribution. The technology involves a
unique marker applied to raw materials, traceable through its
lifecycle via blockchain technology. A specialized reader
identifies this marker, ensuring real-time monitoring from
production to recycling.
Mr. Alon commented: We are seeing that the leading companies
in the fashion sector are increasingly championing a new vision to
strengthen their commitment to sustainability and minimize their
impact on the environment. It is our mission, and a privilege, to
help the industry as major luxury and lifestyle brands transition
from a linear to a circular business model, while also providing
solutions to the myriad issues around brand protection and
counterfeiting.
This innovative approach not only would support the industry's
transition from linear to circular business models but also combat
the environmental impact of garments ending up in landfills. By
enabling the sorting and reclamation of raw materials, SMX's
technology could be a vital component in transitioning to
sustainable practices.
About SMX:
SMX is a publicly traded company renowned for its pioneering
technology in marking, tracking, measuring, and digital platform
integration. SMX's solutions are designed to support businesses in
their transition to a low-carbon economy, offering end-to-end
traceability and quality assurance across various sectors.
Forward-Looking Statements
The information in this press release includes "forward-looking
statements" within the meaning of the Private Securities Litigation
Reform Act of 1995. Forward-looking statements include, but are not
limited to, statements regarding expectations, hopes, beliefs,
intentions or strategies regarding the future. In addition, any
statements that refer to projections, forecasts or other
characterizations of future events or circumstances, including any
underlying assumptions, are forward-looking statements. The words
"anticipate," "believe," "contemplate," "continue," "could,"
"estimate," "expect," "forecast," "intends," "may," "will,"
"might," "plan," "possible," "potential," "predict," "project,"
"should," "would" and similar expressions may identify
forward-looking statements, but the absence of these words does not
mean that a statement is not forward-looking. Forward-looking
statements in this press release may include, for example: matters
relating to the Company's fight against abusive and possibly
illegal trading tactics against the Company's stock; successful
launch and implementation of SMX's joint projects with
manufacturers and other supply chain participants of steel, rubber
and other materials; changes in SMX's strategy, future operations,
financial position, estimated revenues and losses, projected costs,
prospects and plans; SMX's ability to develop and launch new
products and services; SMX's ability to successfully and
efficiently integrate future expansion plans and opportunities;
SMX's ability to grow its business in a cost-effective manner;
SMX's product development timeline and estimated research and
development costs; the implementation, market acceptance and
success of SMX's business model; developments and projections
relating to SMX's competitors and industry; and SMX's approach and
goals with respect to technology. These forward-looking statements
are based on information available as of the date of this press
release, and current expectations, forecasts and assumptions, and
involve a number of judgments, risks and uncertainties.
Accordingly, forward-looking statements should not be relied upon
as representing views as of any subsequent date, and no obligation
is undertaken to update forward-looking statements to reflect
events or circumstances after the date they were made, whether as a
result of new information, future events or otherwise, except as
may be required under applicable securities laws. As a result of a
number of known and unknown risks and uncertainties, actual results
or performance may be materially different from those expressed or
implied by these forward-looking statements. Some factors that
could cause actual results to differ include: the ability to
maintain the listing of the Company's shares on Nasdaq; changes in
applicable laws or regulations; any lingering effects of the
COVID-19 pandemic on SMX's business; the ability to implement
business plans, forecasts, and other expectations, and identify and
realize additional opportunities; the risk of downturns and the
possibility of rapid change in the highly competitive industry in
which SMX operates; the risk that SMX and its current and future
collaborators are unable to successfully develop and commercialize
SMX's products or services, or experience significant delays in
doing so; the risk that the Company may never achieve or sustain
profitability; the risk that the Company will need to raise
additional capital to execute its business plan, which may not be
available on acceptable terms or at all; the risk that the Company
experiences difficulties in managing its growth and expanding
operations; the risk that third-party suppliers and manufacturers
are not able to fully and timely meet their obligations; the risk
that SMX is unable to secure or protect its intellectual property;
the possibility that SMX may be adversely affected by other
economic, business, and/or competitive factors; and other risks and
uncertainties described in SMX's filings from time to time with the
Securities and Exchange Commission.
Follow us through our social channel
@secmattersltd
View original content to download
multimedia:https://www.prnewswire.com/news-releases/smx-spearheads-sustainable-fashion-at-premiere-vision-paris-302049426.html
SOURCE SMX
