Sprout Social Extends Industry Leadership with Powerful AI Innovations and 20 New Product Capabilities
June 06 2024 - 8:01AM
Sprout Social, an industry-leading provider of cloud-based social
media management software, today announced a series of AI-powered
product enhancements alongside 20 new capabilities across its
platform to help marketers prioritize what matters most, enhance
creativity and drive more business impact with social. Many of
these will be featured in Breaking Ground, Sprout’s new quarterly
showcase of the company’s latest product innovations.
With heightened expectations for quick and personalized customer
connections across social, brands are at capacity and often
struggle to prioritize impactful and creative work. Sprout’s latest
product innovations will help solve these common challenges by
automating key elements of content creation, reporting and social
care. Standout AI capabilities include Generate by AI Assist, which
makes it easier for brands to improve accessibility by writing
highly accurate alt-text for images, and Analyze by AI Assist,
which surfaces notable performance and conversation trends for
brands.
Sprout’s new AI solutions also classify and prioritize inbound
messages, replace manual data analysis and craft suggested
responses. This human-centered approach to AI saves businesses
valuable time, provides better access to actionable data and allows
teams to focus on more strategic and creative thinking.
"Our customers are faced with more opportunities and more
challenges on social media than ever before, and to meet their
growing needs, Sprout’s pace of innovation has never been faster,”
said Ryan Barretto, President, Sprout Social. “We constantly gather
feedback from our 30,000 customers to influence and drive our
product roadmap. These new capabilities aim to address some of our
customers’ greatest challenges and embed the latest AI advancements
directly into their existing workflows. This will allow our
customers to seamlessly benefit from AI and make social even more
impactful for their businesses.”
In addition to new AI innovations, Sprout will introduce other
key product updates including:
- New access to Snapchat profiles through Tagger, Sprout Social’s
influencer marketing platform, which enables brands to explore
market trends, identify competitive insights and connect with
target audiences in new ways.
- My Reports, a new custom reporting interface that provides
additional types of data, more flexible options for tailored
reports and increased granularity to analyze subsets of
content.
- Additional engagement and reporting capabilities with Instagram
Threads which will enable marketers to plan, schedule, manage
replies and report on their activities.
To learn more about these latest advancements featured in
Sprout’s Breaking Ground program, visit
https://sproutsocial.com/product-updates/2024-q2.
Forward-Looking Statements
This press release contains “forward-looking statements” within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended. In some cases, you can identify forward-looking statements
by terms such as “aim,” “expect,” “will,” and similar expressions
intended to identify forward-looking statements. However, not all
forward-looking statements contain these identifying words. These
statements may relate to the expected benefits of our upcoming
product enhancements and capabilities. By their nature, these
statements are subject to numerous uncertainties and risks,
including factors beyond our control, that could cause actual
results, performance or achievement to differ materially and
adversely from those anticipated or implied in the forward-looking
statements. Risks and uncertainties that could cause actual
outcomes and results to differ materially from those contemplated
by the forward-looking statements are included under the caption
“Risk Factors” and elsewhere in our filings with the Securities and
Exchange Commission (the “SEC”), including our Annual Report on
Form 10-K for the year ended December 31, 2023 filed with the SEC
on February 23, 2024, as well as any future reports that we file
with the SEC. Moreover, you should interpret many of the risks
identified in those reports as being heightened as a result of the
current instability in market and economic conditions.
Forward-looking statements speak only as of the date the statements
are made and are based on information available to Sprout Social at
the time those statements are made and/or management's good faith
belief as of that time with respect to future events. Sprout Social
assumes no obligation to update forward-looking statements to
reflect events or circumstances after the date they were made,
except as required by law.
About Sprout SocialSprout Social is a global
leader in social media management and analytics software. Sprout’s
intuitive platform puts powerful social data into the hands of more
than 30,000 brands so they can deliver smarter, faster business
impact. Named the #1 Best Software Product by G2’s 2024 Best
Software Award, Sprout offers comprehensive publishing and
engagement functionality, customer care, influencer marketing,
advocacy, and AI-powered business intelligence. Sprout’s software
operates across all major social media networks and digital
platforms. For more information about Sprout Social (NASDAQ: SPT),
visit sproutsocial.com.
ContactMedia:Kaitlyn GronekEmail:
pr@sproutsocial.comPhone: (773) 904-9674
Investors:Jason RechelTwitter: @SproutSocialIREmail:
jason.rechel@sproutsocial.comPhone: (312) 528-9166
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