Trend Predictions Unveiled: From Beauty
Voyagers to Nano Neighborhoods
NEEDHAM,
Mass., Jan. 27, 2025 /PRNewswire/
-- Tripadvisor®, the world's largest travel
platform, today announced the launch of its first ever Trendcast
report, exploring the trends reshaping travel and predictions for
the years ahead.
Informed by Tripadvisor's global insights, the Trendcast is
based on search, booking and behavioral data, along with user
generated content from the platform's more than one billion reviews
and contributions. The inaugural edition is sponsored by leading
travel insurance provider Travel Guard, and provides unique
forecasting opportunities for the travel industry.
From 'Beauty Voyagers' scouring the globe for unique treatments,
to those exploring 'Nano Neighborhoods' one block at a time, these
trends map out the destinations, experiences, and motivations that
are redefining the art of travel.
Hilary Fischer-Groban, Head of
Research & Insights, Tripadvisor, said: "The Tripadvisor
Trendcast isn't your typical yearly trends report - it's a glimpse
into the future of travel and the consumer behaviors that we
believe will shape our industry in the years ahead. Exploring
first-hand insights from millions of travelers across the globe has
revealed interesting trends and massive cultural swings shaping
travel.
"Diving into the emerging trends and cultural shifts through our
first-party data, the Tripadvisor Trendcast serves as a roadmap for
travelers and industry leaders alike, inspiring the journeys of
tomorrow."
These trends look at the holistic experience of travel - from
what's motivating us, to how we're exploring and who's coming with.
Check out the top trends and where to experience them:
The Trend: Beauty Voyagers
Enter the next evolution of
self-care as beauty minded travelers are making trips out of
far-off treatments you can't get elsewhere—from local rituals to
cutting-edge new technologies. Mentions of skincare treatments are
up 87% in Tripadvisor forums and beauty bookings are up 400%.
Where: Ayurvedic retreat in Sri Lanka to South Korean spas where snail
mucin is as common as sunscreen.
The Trend: Time Tripping
What: Remote and
hybrid work has redefined travel. With "work-cations" becoming
mainstream, travelers are looking to maximize experiences outside
the 9-to-5. Think early morning tours of iconic landmarks like the
Vatican, or experiencing a city like Kyoto after hours on a late night bike tour.
Tripadvisor searches for 'open late' and '24-hours' have more than
doubled (110%) over the last year.
Where: The Nautilus Maldives has thrown out the clock entirely—no
schedules, no closing times - from a 2
a.m. deep-tissue massage to dining at their 24-hour
restaurant.
The Trend: Written in the Stars
With the rise of
trends like 'WitchTok' and interest in the mystical and cosmic
realms reaching the mainstream, spiritual experiences are in demand
- and people are willing to travel for them. Tripadvisor searches
for bookings containing words like 'astrology,' 'tarot' and 'full
moon' have shot up over 500% in the last two years.
Where: The Standard in London has rolled out monthly zodiac retreats,
matching travelers with experiences tailored to their star sign,
while Costa Navarino's Mandarin Oriental now has crystal healing
readings on the spa menu.
The Trend: Investigative Eating
Conversations around
food sustainability are up 65% across reviews and forums as people
seek out ethically sourced dining options on their travels.
Attractions like farms and farmers markets are growing 1,400%
faster than the broader food and drink experience category, as
travelers take more interest in where their food comes from and how
it's made.
Where: From "steak-cations" at destination
restaurants like Don Julio in
Argentina to farm-stay visits for
seasonal events like maple syrup tapping in Vermont, travelers want to get closer to the
process.
The Trend: Nano Neighborhoods
Travelers are
growing tired of the tourist trail and trying to cram multiple
destinations into one trip. Instead they're taking their time to
immerse themselves in specific neighborhoods, one street at a time,
with neighborhood attraction pages on Tripadvisor
growing 134% faster than the average for
attractions.
Where: Sevilla's Centro Histórico saw
traffic grow by 97% year-on-year (+1,145% faster than the average
attraction on Tripadvisor). Chicago's Wrigleyville saw a 72% year-on-year
increase (824% faster than average).
The Trend: Solo Social
Solo travel isn't just
circumstantial anymore—it's aspirational—but it
doesn't mean exploring alone. Turning independent adventures into
shared experiences, over one third (36%) of solo travelers said
'meeting new people' was a primary motivation for their trips and
are 60% more likely to mention 'making friends' in their reviews.
The industry is catching up with the needs of solo travelers, with
solo cabins on cruise liners to solo-friendly menus at hot new
restaurants.
Where: Try this award winning small group tour
of London's historical pubs or
make new friends in far flung places like Iceland's on this full-day tour of the south
coast.
To explore the full report and learn more about the trends
visit: www.trendcast.tripadvisor.com
Methodology
The Tripadvisor Trendcast is rooted in data from Tripadvisor's
global user base of the millions of travelers who use the site.
This study looked at searches, reviews, clicks, page views,
bookings and conversations happening in Tripadvisor forums over the
last two years to track shifts and trends.
About Tripadvisor
Tripadvisor, the world's largest travel guidance platform*, helps
millions of people each month** become better travelers, from
planning to booking to taking a trip. Travelers across the globe
use Tripadvisor's website and app to discover where to stay, what
to do and where to eat based on guidance from those who have been
there before. With more than a billion reviews and contributions,
travelers turn to Tripadvisor to find deals on accommodations, book
experiences, reserve tables at delicious restaurants and discover
great places nearby.
Tripadvisor LLC is a wholly owned subsidiary of Tripadvisor,
Inc. (Nasdaq: TRIP). The subsidiaries of Tripadvisor, Inc. own and
operate a portfolio of travel media brands and businesses,
operating under various websites and apps.
* Source: SimilarWeb, unique users de-duplicated monthly,
January 2025
** Source: Tripadvisor internal log files
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SOURCE Tripadvisor
