Call for Journalists to Enter the Embrace Award for Accurate, Responsible and Sensitive Reporting of Urinary Incontinence
March 29 2006 - 2:00AM
PR Newswire (US)
INDIANAPOLIS and INGELHEIM, Germany, March 29
/PRNewswire-FirstCall/ -- The Embrace Award, a global initiative
which recognises accurate, responsible and sensitive reporting of
urinary incontinence (UI), is open for entries from journalists
around the world. UI is described by the World Health Organisation
(WHO) as a widespread global disease and one of the last medical
taboos,(1) affecting one in every three women at some time in their
lives.(2,3) This debilitating medical condition imposes a
significant emotional and physical burden on women who suffer from
it,(4) making them afraid to undertake everyday activities such as
playing with their children, laughing with their friends or simply
leaving their home for fear of an accidental leak. The Embrace
Award is open to consumer and medical journalists from print,
on-line and broadcast media outlets from around the world. Entries
will be accepted on all topics relating to the causes, types,
prevalence, management and impact of urinary incontinence. An
independent panel of leading journalists and incontinence experts
will be judging the entries: * Professor Philip van Kerrebroeck
(NL), University Hospital, Maastricht * Jeanette Haslam (UK),
Physiotherapist, Association for Continence Advice &
Association of Chartered Physiotherapists in Women's Health * Dr
Ulrike Hennemann (Germany), Chief Editor and CEO, Medical Tribune *
Dr Thomas Stuttaford (UK), Medical Correspondent, The Times *
Adriana Hammeken (Mexico), Broadcast Journalist, TV program 'What
Women Keep in Secret' Jeanette Haslam, member of the Embrace Award
judging panel, comments: "The award is an excellent opportunity for
journalists to be recognised for their efforts to help increase
understanding and awareness of UI. Coverage in the media will
encourage sufferers to seek help from healthcare professionals and
break down the taboo that still surrounds UI." The winning
journalists will be rewarded with an opportunity to visit places
where some of the female Nobel Prize Laureates have lived:
Washington D.C., USA (Toni Morrison); Paris, France (Marie Curie)
and Oxford, UK (Aung San Suu Kyi). These three outstanding women
excelled in their fields; inspired others through their words,
discoveries, determination and compassion, and challenged people
with their ideas. Much in the same way, the winning journalists
will have helped to challenge perceptions about UI. For more
information please visit http://www.embrace-award.org/ or contact
the Embrace Award Secretariat at . The closing date for entries is
01 June 2006. 1. Voelker R, International group seeks to dispel
incontinence "taboo", JAMA 1998, Sep 16;280(11):951-953. 2.
Hunskaar S, Lose G, Sykes D, Voss S. The prevalence of urinary
incontinence in women in four European countries. BJU Int. 2004
Feb;93(3):324-30. 3. Minassian VA, Drutz HP, Al-Badr A. Urinary
incontinence as a worldwide problem. Int J Gynecol Obstet
2003;82:327-38. 4. Fultz NH, Burgio K, Diokno AC, et al. Burden of
stress urinary incontinence for community-dwelling women. Am J
Obstet Gynecol 2003;189:1275-82. DATASOURCE: Eli Lilly and Company;
Boehringer Ingelheim CONTACT: The Embrace Award Secretariat, +44 20
7108 6522
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