P&G's Always and Beinggirl.com Announce 'America's Biggest Sleepover' With 19 Recordings/Jive Records Artist Jordin Sparks
November 02 2009 - 6:07AM
PR Newswire (US)
Participation Supports the Protecting Futures Program by Always,
Helping Girls in Developing Regions Stay in School CINCINNATI, Nov.
2 /PRNewswire-FirstCall/ -- Always, the leader in feminine
protection, announced renowned, award-winning singer-songwriter
Jordin Sparks will host "America's Biggest Sleepover" on Saturday,
November 7, on beinggirl.com, a Web site by girls, for girls. This
nationwide, online event will bring together girls across the
country for a night of fun, sleepover-themed activities. Girls can
register to be part of this exclusive event on beinggirl.com until
November 7. For every girl that participates in "America's Biggest
Sleepover," Always will donate $1 (up to $25,000) to Protecting
Futures, a program dedicated to helping girls in developing regions
stay in school. "When I was younger, I loved having sleepover
parties with my friends, so I jumped at the chance to host
'America's Biggest Sleepover' on beinggirl.com," said Sparks. "The
night will be filled with lots of fun activities and tips on how to
host the perfect sleepover." Beinggirl.com will feature exclusive
performances from Sparks' latest album, Battlefield, in addition to
her other popular hits from her platinum, self-titled, debut album.
She will also answer fan questions submitted on beinggirl.com and
participate in other fun activities throughout the evening. The
event features games, recipes, hairstyling tips and advice from
other girls on how to host the perfect sleepover party. "'America's
Biggest Sleepover' by Always and Beinggirl.com is really focused on
connecting girls across the U.S. through a shared experience that
we designed with them hand-in-hand," said Ankur Marwah, Global
Brand Manager, Always. "We worked very closely with our
Beinggirl.com subscribers for their input on everything from recipe
tips to selecting Jordin Sparks as the celebrity guest, and we are
excited to bring girls together for this truly collaborative
event." For more information about America's Biggest Sleepover,
please visit http://www.beinggirl.com/ or
http://www.facebook.com/event.php?eid=154512979120. Girls who are
already subscribers to beinggirl.com will be automatically
registered for the event. About Procter & Gamble Four billion
times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers®, Tide®, Ariel®,
Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®,
Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®,
Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun® and Fusion®. The P&G community includes
approximately 135,000 employees working in about 80 countries
worldwide. Please visit http://www.pg.com/ for the latest news and
in-depth information about P&G and its brands. Contact: Jessica
Hersh MS&L (212) 468-3867 DATASOURCE: Procter & Gamble
CONTACT: Jessica Hersh, MS&L, +1-212-468-3867, Web Site:
http://www.pg.com/
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