Video: Charmin(R) Teams Up With Broadway Cares to Offer Most-Sought-After 'Seats' on Broadway
December 29 2009 - 4:26PM
PR Newswire (US)
'Bathrooms over Broadway' is first-ever Broadway Show in a
bathroom; Starring Tony-Award-Nominated Christopher Sieber of
'Shrek the Musical' NEW YORK, Dec. 29 /PRNewswire/ -- For tourists,
local New Yorkers and avid lovers-of-the-arts alike, the best
"seats" on Broadway this holiday season are in the Charmin
Restrooms! Charmin® teamed up with non-profit Broadway Cares/Equity
Fights AIDS to present "Bathrooms over Broadway," the first-ever
Broadway show in a bathroom. The 10-15 minute "cheeky" musical
production took place, free-of-charge, before a live audience at
the Charmin Restrooms on December 29 at 10:30 AM and featured the
thrilling theatrics of several well-known Broadway stars, including
"Shrek the Musical's" Christopher Sieber. To view the multimedia
assets associated with this release, please click:
http://multivu.prnewswire.com/player/40617-charmin-enjoy-the-go/
The one-time-only, first-of-its-kind production featured Charmin in
the starring "roll," with Broadway actors paying homage to the
top-billing toilet paper brand though a handful of show-stopping
musical numbers. Talented loo-loving thespians sang and danced to
all-things-potty, taking the audience on various bathroom
adventures throughout New York City during the holiday season.
Musical numbers performed to the tune of familiar Broadway and hit
pop-culture songs, coupled with toilet-paper-fashioned props, were
guaranteed to "bring the house down." "For four consecutive years,
Charmin has been providing tourists and local New Yorkers with a
free, clean and family-friendly place to 'enjoy the go'," said
Jacques Hagopian, brand manager for Charmin. "Broadway is such a
popular attraction in New York City during the holiday season, we
thought there was no better way for visitors to 'enjoy the go' than
by bringing all the excitement of a Broadway musical to the
Restroom experience." In addition to Christopher Sieber, who was
nominated for a Tony Award for "Best Featured Actor in a Musical"
for his current role as Lord Farquaad in "Shrek the Musical," the
Charmin "Bathrooms over Broadway" potty-praising cast featured
Broadway actors Maya Days, Marya Grandy, Bernard Dotson and Joy
Hermalyn. "The Go Team," five Charmin Ambassadors chosen to work at
the Charmin Restroom this holiday season for a $10,000 salary, and
the lovable Charmin Bears, appearing for the first time on
Broadway, rounded out the talented cast. "I have performed on many
of the world's famous stages," said Broadway Cares Actor
Christopher Sieber, "but never before in a bathroom! We were
thrilled to have this opportunity to offer visitors to the Charmin
Restrooms the best live entertainment available in New York City
during the holidays." Charmin worked with non-profit partner
Broadway Cares/Equity Fights AIDS to develop the show's content and
relied on the non-profit's expertise to direct and cast the
production. Their mission is to mobilize the unique abilities
within the entertainment industry to mitigate the suffering of
individuals affected by HIV/AIDS. Since 2006, approximately 1.5
million visitors have experienced the 20 clean, deluxe, ADA
compliant, family friendly and fully staffed restrooms that offer a
highly engaging and interactive Charmin experience with additional
luxuries like stroller parking, baby changing stations and seating
and family photo areas. Fun new features this year include a giant
toilet for photo-ops, digital graffiti wall, kids' toilet paper pit
and video "can-fessional" booth. The Restrooms are located at 1540
Broadway in Times Square between West 45th and West 46th streets
and are open to the public Sunday - Wednesday from 10AM to 9PM, and
Thursday - Saturday 10AM to 11PM through Thursday, December 31.
Just one level up from the Restrooms, the Duracell Smart Power Lab
invites guests to help power in a new decade - literally. Holiday
visitors pedal specially designed Power Rovers to generate energy
that is then captured and stored in batteries to light up the 2010
numerals when the Ball drops at midnight on New Year's Eve in Times
Square. Guests also have access to an array of Duracell Smart Power
products to charge their favorite mobile electronic devices and
play with the latest in gaming and charging technology. For more
information about the Charmin Restrooms, visit
http://www.enjoythego.com/. About Charmin Charmin has been
America's most popular toilet paper for more than 25 years. In the
U.S., P&G offers Charmin Ultra Soft and Charmin Ultra Strong -
super premium two-ply toilet paper; Charmin Basic - a one-ply
toilet paper; Charmin Plus Lotion with Aloe & E; and Charmin
Freshmates - flushable wet wipes. For more information on Charmin,
visit http://www.charmin.com/. About Procter & Gamble [NYSE:
PG] Four billion times a day, P&G brands touch the lives of
people around the world. The company has one of the strongest
portfolios of trusted, quality, leadership brands, including
Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®,
Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®,
Crest®, Oral-B®, Duracell®, Olay®, Head & Shoulders®, Wella®,
Gillette®, Braun® and Fusion®. The P&G community includes
approximately 135,000 employees working in about 80 countries
worldwide. Please visit http://www.pg.com/ for the latest news and
in-depth information about P&G and its brands.
http://multivu.prnewswire.com/player/40617-charmin-enjoy-the-goDATASOURCE:
P&G CONTACT: Charlotte Cavaretta, MS&L, +1-212-468-3590, ;
or Laura Lewis, Procter & Gamble, +1-513-207-3918, Web Site:
http://www.enjoythego.com/
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