Accenture Launches “Marketing Disrupted” Podcast Series to Help CMOs & Their Organizations Thrive in the Age of Digital D...
June 17 2019 - 8:29AM
Business Wire
Seven-episode series is hosted by Accenture’s
Brent Chaters and technology reporter Amber Mac
Accenture (NYSE: ACN) today launched Marketing Disrupted, a
seven-episode podcast series focusing on key themes and challenges
that chief marketing officers (CMOs) face in this age of digital
disruption.
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the full release here:
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Through interviews with forward-thinking CMOs and other leaders,
the series highlights the explosive pace of technology and its
impact on the challenges of today’s CMO.
Hosted by Brent Chaters, managing director of Accenture’s
Digital Customer & Marketing Transformation practice in Canada,
and technology reporter Amber Mac, the series provides insights to
help navigate the evolving demands and technological changes within
the marketing organization, as well as within companies as a
whole.
“More Canadian CMOs are beginning to recognize the new
responsibilities on their agenda, and this podcast is about
understanding the value of reinventing their role in an era of
profound change and disruption in order to thrive in the future
marketspace,” Chaters said. “It’s an exciting time to be having
these conversations with true leaders and experts in this space, as
we at Accenture work hand-in-hand on these challenges with some of
the world’s largest organizations.”
Mac said, "In our ever-connected world, there is no business
success without marketing success. In Marketing Disrupted, we dive
into what it takes stand out, make a difference, and see results.
We talk to leading marketing executives, lifelong marketing
celebrities, and new marketing disruptors."
Each episode of Marketing Disrupted examines key themes and
explores common challenges and case studies that will inspire
listeners to take new ideas, strategies and questions back to their
own organizations and teams. Notable guests include:
- Theresa McLaughlin ‒ global CMO,
TD Bank Group;
- Lara Skripitsky ‒ vice president
& chief technology officer, McDonald's Restaurants of Canada
Ltd.;
- Diana Helander ‒ head of
marketing, data and enterprise solutions, Twitter;
- Justin De Graaf ‒ head of
research & insights, ads marketing, Google;
- Randy Weyersberg – CMO and VP of
brand & marketing, OLG;
- Loni Stark ‒ senior director of
strategy & product marketing, Adobe;
- Alexander Lvovich ‒ managing
director, Volvo Car Canada;
- Arati Sharma ‒ director of
marketing, Shopify;
- Guy Kawasaki ‒ chief evangelist
of Canva; brand ambassador for Mercedes-Benz; former chief
evangelist of Apple; speaker & author;
- Betsey Chung ‒ SVP and chief
marketing officer, TD Canadian Banking; and
- Aaron Sanandres ‒ CEO and
co-founder, UNTUCKit.
The seven episodes of Marketing Disrupted — available for
download now, on all streaming platforms including iTunes/Apple
Podcasts and Google Play — are:
- Episode 1: Who is the New CMO?
examines how leading CMOs have adapted from what was expected of
the “traditional career path” to the new responsibilities and ways
of working.
- Episode 2: Balancing Data and
Desire takes a deep dive into how marketers can best use Google
to shape their creative messaging while understanding the future of
data privacy and how to find a balance between offering highly
personalized experiences while respecting customer privacy.
- Episode 3: Brands Online: Marketing,
Tech and Social Media explores how emerging technology and
digital tools are helping brands enhance customer experience and
engagement, and the advantages of making real-time adjustments to
improve ROI.
- Episode 4: The Art and Science of
Marketing and Gaming focuses on how technology can help us
understand consumers better and create personal experiences, how to
prioritize industry-specific data for personalization, and how to
leverage data-sharing platforms in a data sharing economy.
- Episode 5: Walking the Walk
discusses the role that corporate social responsibility (CSR) plays
in reinforcing purpose and building brand trust with customers,
understanding how to effectively embed CSR in the brand’s marketing
strategy, and how employee buy-in for a company’s CSR strategy is
essential to an engaged workforce.
- Episode 6: The Little Companies That
Could unpacks some of the more significant disruptions in the
industry, looking at key lessons on when a company should disrupt
itself, the technology marketers should consider to drive their
brands, and the secrets to keeping teams motivated to reach new
heights.
- Episode 7: What Does it All
Mean? discusses best practices for marketers today, important
lessons top marketing executives have learned from, how CMOs must
evolve to survive in the ever-changing marketing world, and
predictions for the future of marketing disruption.
Marketing Disrupted, produced by Stuart Coxe at Entertainment
One’s Podcast Network, is the third podcast series sponsored by
Accenture. The AI Effect, a two-season series that explored AI with
a range of guests, including Toronto Mayor John Tory and Prime
Minister Justin Trudeau, ranked among Canada’s top business news
podcasts, with more than 60,000 cumulative downloads in 82
countries.
About Accenture
Accenture is a leading global professional services company,
providing a broad range of services and solutions in strategy,
consulting, digital, technology and operations. Combining unmatched
experience and specialized skills across more than 40 industries
and all business functions — underpinned by the world’s largest
delivery network — Accenture works at the intersection of business
and technology to help clients improve their performance and create
sustainable value for their stakeholders. With 477,000 people
serving clients in more than 120 countries, Accenture drives
innovation to improve the way the world works and lives. Visit us
at www.accenture.com.
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Theresa EbdenAccenture+1 416 358
6741theresa.ebden@accenture.com
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