Study of Successful Women Entrepreneurs Finds a
Focus on People, Resiliency and Optimism
A growing number of companies founded and led by women has
fueled interest in how women approach entrepreneurism and what it
means for a rising generation of female entrepreneurs. U.S. Trust,
Bank of America Private Wealth Management, today published “Women’s
Entrepreneurial Journey: Profiles of leadership in an era of new
opportunities,” a new paper revealing the personal stories of eight
women entrepreneurs and five common themes that characterize their
entrepreneurial journeys.
Today, women are starting and growing their own businesses at
record rates, with studies on U.S. entrepreneurship finding that
women own an estimated 11.6 million businesses, employ nearly 9
million people, and generate more than $1.7 trillion in annual
revenues.1
“The leaders highlighted in this white paper are entrepreneurs
who value mentoring and seek access to capital,” said Katy Knox,
president of U.S. Trust. “We live our purpose at Bank of America by
helping clients with the priorities these impressive women discuss
in our study.”
The paper is based on interviews with eight women at different
stages of their personal and professional lives. Six began their
careers as legislative, educational and societal changes in the
1960s and 1970s were offering women new opportunities in the
business world. Also profiled are two millennial women who founded
companies in a decade when far more women are economically
empowered, though they still experience challenges. No two women
followed the same path, but their collective careers offer
important insights that fall under five themes:
- People and culture: The women
entrepreneurs profiled focused on people – employees, vendors and
customers – as much as on the business itself. They tried to create
company cultures that helped people reach their full
potential.
- Education, experience and a little
luck: Many think entrepreneurship starts with a business idea,
but there is more to it than that. The women entrepreneurs profiled
earned degrees and gained business experience that helped them
identify a societal or cultural shift, gap or unfilled need that,
in turn, guided their business model.
- Access to capital: A key theme
that emerged for all was the importance of accessing capital. Only
two of the women profiled sought equity investors. Six self-funded
their businesses, wanting to keep their autonomy and maintain their
people-focused culture.
- Resiliency and optimism: The
women interviewed showed that launching a company requires both
optimism and resilience. They all faced and overcame adversity, but
were similarly hard-wired with an understanding that setbacks were
just part of the journey.
- The importance of women’s
leadership: All of the women profiled who started their careers
in the 1970s said that having had more female colleagues would have
made their paths to success less arduous. Consequently, all of them
support younger women, both in business and in their
communities.
The women profiled in “Women’s Entrepreneurial Journey” each
took one of four journeys to success:
- Founded and sold a business:
Maxine Clark, founder and former Chief Executive Bear of
Build-A-Bear Workshop; Suzanne Weinstein, founder and former CEO of
Coastal Seafoods; Carol Levins, founder and former CEO of Creative
Kids Learning Center
- Inherited or bought a company:
Cindy Ayloush, CEO and CFO of Hydraflow Corporation; Lissa Wong,
CEO of Casters, Wheels and Industrial Handling Inc.
- Founded, and still owns, a
business: Janice Bryant Howroyd, founder, chair and CEO of The
ActOne Group
- Rising generation of
entrepreneurs: Kelly Gasink, co-founder of Austin Cocktails;
and Megan Driscoll, founder and CEO of EvolveMKD
“The goal of this paper was to uncover the journey of successful
women business owners, their impact on society and the factors
contributing to their success creating wealth and growing their
businesses,” said Karen Reynolds Sharkey, National Business Owner
Strategy executive for U.S. Trust. “U.S. Trust works with business
owners across the country to help them pursue their personal and
professional goals, with guidance on critical issues such as
business succession planning, liquidity strategies, philanthropy
and wealth transfer.”
Through the combined resources of Bank of America and U.S.
Trust, the firm offers advice and guidance to businesses at every
stage in areas such as expansion financing, business planning, risk
management, employee benefits, mergers and acquisitions and
more.
Bank of America has demonstrated its commitment to women
entrepreneurs. For example, the bank has committed $50 million in
funding for women entrepreneurs through its involvement with the
Tory Burch Capital Program. Additionally, through the bank’s
partnership with nonprofit organizations like Vital Voices Global
Partnership and the Cherie Blair Foundation for Women, Bank of
America employees have mentored nearly 2,000 women entrepreneurs
from over 80 countries. These programs help enhance and develop the
business acumen and leadership skills that business owners need to
realize their economic potential.
“Women’s Entrepreneurial Journey: Profiles of leadership in an
era of new opportunities” is available at
http://www.ustrust.com/ust/pages/Women-Owners.aspx.
1 Source: The 2017 State of Women-Owned Business Report: A
Summary of Key Trends, American Express OPEN, November 17
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version on businesswire.com: http://www.businesswire.com/news/home/20180227005618/en/
Reporters May Contact:Julia Ehrenfeld, U.S. Trust,
1.646.855.3267julia.ehrenfeld@bankofamerica.com
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