Introducing a Plush Product Line That Combines
Cuddly Companions with KFC's Iconic Flavor, Exclusively at
Build-A-Bear
ST.
LOUIS, Nov. 21, 2024 /PRNewswire/ -- Build-A-Bear
Workshop (NYSE: BBW), the beloved global brand known for its
heartwarming, memorable experiences, has teamed up with KFC®, the
original fried chicken brand, for a finger lickin' good
collaBEARation—available starting today. This tasty mashup of
comfort plush and comfort food is playfully inspired by KFC's
classic red-and-white striped bucket.
Launching just in time to celebrate togetherness during the
holiday season, this unique collection combines Build-A-Bear's
signature creative, interactive fun with KFC's rich tradition of
comfort food and family meals.
The collection, available exclusively at Build-A-Bear workshops
and online at www.buildabear.com, will feature limited-edition
outfits and accessories inspired by KFC, including:
- KFC Bucket Costume: Take your love of KFC to new heights
with this charming KFC bucket costume for your furry friend, who
will look adorable nestled inside. It's a finger lickin' fun way to
share your love of fried chicken, making it the ultimate gift for
KFC fans.
- KFC Plush Chicken Wristie: Your bear won't go hungry
with this adorable KFC chicken wristie, a plush chicken leg that
attaches to their paw—perfect for satisfying those imaginary
cravings!
- KFC Pajama Outfit: Snuggle up in style! This cozy
two-piece pajama set features a KFC onesie and chicken leg
slippers, bringing crispy comfort to bedtime.
Whether you're surprising the fried chicken lover in your life
or treating yourself to a memorable collectible, this collaboration
brings the best of both brands to the table and is rooted in a
shared commitment to serve everyone joy through heartwarming
experiences.
"This collection is a blend of creativity, nostalgia, and fun
that unites fans of both iconic brands in an unexpected way," said
Sharon Price John, President and CEO
of Build-A-Bear Workshop. "It's all about delivering playful,
memorable experiences—served up with a side of KFC's signature
comfort. Together, we're bringing two beloved
passions—customization and comfort food—to the table in a whole new
way."
For over 70 years, KFC has been bringing families together over
buckets of its finger lickin' good fried chicken and homestyle
sides. The brand recently introduced a Kids Meal with its new
Original Recipe® tenders, to give families even more ways to enjoy
KFC.
Guests can shop this exciting new product line in participating
Build-A-Bear Workshops and online starting today.
About Build-A-Bear®
Since its beginning in 1997,
Build-A-Bear has evolved to become a beloved multi-generational
brand focused on its mission to "add a little more heart to life"
where guests of all ages make their own "furry friends" in
celebration and commemoration of life moments. Guests create their
own stuffed animals by participating in the stuffing, dressing,
accessorizing, and naming of their own teddy bears and other plush
toys based on the Company's own intellectual property and in
conjunction with a variety of best-in-class licenses. The hands-on
and interactive nature of our more than 500 company-owned,
partner-operated and franchise experience locations around the
world, combined with Build-A-Bear's pop-culture appeal, often
fosters a lasting and emotional brand connection with consumers,
and has enabled the Company to expand beyond its retail stores to
include e-commerce sales on www.buildabear.com and non-plush
branded consumer categories via out-bound licensing agreements with
leading manufacturers, as well as the creation of engaging content
via Build-A-Bear Entertainment (a subsidiary of Build-A-Bear
Workshop, Inc.). The brand's newest communications campaign, "The
Stuff You Love," commemorates more than a quarter-century of
creating cherished memories worldwide. Build-A-Bear Workshop, Inc.
(NYSE: BBW) posted consolidated total revenues of $486.1 million for fiscal 2023. For more
information, visit the Investor Relations section of
buildabear.com.
About KFC®
KFC Corporation, based in Louisville, Ky.,
has been serving up Finger Lickin' Good Original
Recipe® fried chicken since 1952, including fried
chicken, nuggets and tenders. Beyond the top secret 11 herbs &
spices, KFC specialties include the KFC Chicken Sandwich, Extra
Crispy™ chicken, KFC Famous Bowls®, Pot Pies,
Secret Recipe Fries, biscuits and homestyle sides. There are over
30,000 KFC restaurants in 150 countries and territories around the
world. KFC Corporation is a subsidiary of Yum!
Brands, Inc., Louisville, Ky. (NYSE: YUM). For more information,
visit www.kfc.com. Follow KFC
on Facebook, Twitter, Instagram and TikTok.
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SOURCE Build-A-Bear Workshop
