CHICAGO, April 19, 2018 /PRNewswire/
-- BIGS® Sunflower Seeds, a brand of Conagra
Brands, Inc. (NYSE: CAG), announced it will introduce a new
flavor of Taco Bell-inspired sunflower seeds, BIGS Taco Bell Taco
Supreme. The seeds, which will debut in retail locations in
April 2018, will combine BIGS
fire-roasted, USA-grown sunflower
seeds with the spicy taco flavor and signature crunch associated
with the nation's leading Mexican-inspired quick service
restaurant.
"Both BIGS Sunflower Seeds and Taco Bell are synonymous with
bold flavors," said Greg O'Neal, VP
of Marketing for BIGS Sunflower Seeds. "We're excited to introduce
these sunflower seeds to fans of both BIGS and Taco Bell. We
anticipate taco lovers around the country are going to love
them."
With 7,000 restaurants across the country, Taco Bell's menu
includes the signature Taco Supreme – an iconic flavor that has
inspired the new BIGS Sunflower Seeds. These seeds are the latest
addition to BIGS impressive collection of co-brand flavor
collaborations that has helped BIGS become the fastest-growing
Sunflower Seed in the category for eight consecutive years.
The launch of BIGS Taco Bell Taco Supreme sunflower seeds will
be supported by integrated marketing efforts that include social
media, digital video, event sampling, and a free bag giveaway
available at www.TacoSeeds.com (while supplies last).
The new BIGS Taco Bell Taco Supreme Seeds will be available in a
5.35 ounce size, with an MSRP of $1.99.
For more information on BIGS Sunflower Seeds, visit
www.bigs.com.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food
companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Marie Callender's®, Reddi-wip®,
Hunt's®, Healthy Choice®, Slim Jim® and Orville Redenbacher's®, as well as emerging
brands, including Alexia®, Blake's®, Frontera®, Duke's®, and
Angie's® BOOMCHICKAPOP®, offer choices for every occasion. For more
information, visit www.conagrabrands.com.
For more information, please contact:
Dan Skinner
Conagra Brands
(312) 549-5636
dan.skinner@conagra.com
www.conagrabrands.com
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SOURCE Conagra Brands, Inc.