CHICAGO, Oct. 26, 2021 /PRNewswire/ -- It's no secret that
millions of Americans hate doing chores, and doing the dishes is no
exception. In fact, many Americans dread washing dishes simply
because it takes too much time out of their day*. To help relieve
the amount of time spent dishwashing, Birds Eye®, the largest
frozen vegetable brand in the U.S.**, is launching new Sheet Pan
Meals to bring speedy, delicious and hearty oven-roasted meals to
families everywhere. Featuring premium Birds Eye vegetables and
tender, lean proteins that are pre-cut and perfectly seasoned,
Birds Eye Sheet Pan Meals are ready to serve in just 25 minutes and
use only one pan.
With zero prep required to enjoy a delicious, oven-roasted meal,
Birds Eye Sheet Pan Meals take the time-consuming, and often
dreaded, work out of preparing a home cooked meal and inevitably
ending up with a sink full of dirty dishes. While it's widely known
that people don't enjoy doing the dishes, Birds Eye commissioned a
survey with Kelton Global to quantify just how much they
dislike it and what they would sacrifice to never do dishes
again.
- Millions of Americans spend days of their lives washing
dishes. Nearly 227 million Americans wash dishes, and among
them, they spend an average of 25 minutes each day at the kitchen
sink across all their meals. This equates to more than 6 days spent
washing dishes each year.
- Many assert that quantity is a reason dishwashing is so
undesirable. Close to 1 in 3 Americans who dread doing the
dishes admit it's because there are usually too many dishes, pots,
and pans they have to wash. 41% of Americans who cook use 6 or more
tools for each meal, including spoons, spatulas, pots, pans, and
other tools like juicers and zesters to prepare a single meal.
- Dishwashing spurs conflict at home. Forty-three percent
of Americans who live with at least one other person report that
they argue with their family over who will wash the dishes. Among
them, about 2 in 3 report this happens every week and 1 in 3 admit
they fight with family over dishwashing daily.
- Americans would go to great lengths to get out of doing
dishes, including giving up sex for a year. Nearly 100 million
dishwashing Americans are willing to sacrifice something or do
something undesirable to never have to wash the dishes again. 1 in
5 of those willing to do something cited giving up sex for one
whole year in exchange for a lifetime free of doing the
dishes.
The new Birds Eye Sheet Pan Meals are available for purchase in
stores nationwide and include:
- Chicken with Balsamic Flavored Sweet Potatoes: A tasty
combination of chicken breast with balsamic-seasoned cauliflower,
Brussels sprouts, and sweet
potatoes.
- Chicken with Rosemary Brown Butter Potatoes: A delicious
combination of chicken breast with rosemary brown-butter-seasoned
roasted potatoes and broccoli.
- Italian Sausage with Peppers: A savory combination of Italian
sausage, seasoned roasted red potatoes, red and yellow bell
peppers, and green beans.
- Chicken with Garlic Parmesan Potatoes: A tasty combination of
chicken breast with garlic Parmesan seasoned roasted potatoes,
cauliflower, and green beans.
New Birds Eye Sheet Pan Meals can be found in store and online
now. These new items are available for a suggested retail price of
$5.99
Visit www.birdseye.com to learn more about the full line of
frozen vegetables and meals. To stay up to date on new products,
meal ideas and recipes from Birds Eye, follow along on Facebook,
Twitter and Instagram.
*Survey conducted by Kelton Global October 2021. See below for additional survey
details.
**IRI Unify, MULO+C, $ Sales L52 we 9/26/21
About Conagra Brands
Conagra Brands, Inc. (NYSE:
CAG), headquartered in Chicago, is
one of North America's leading
branded food companies. Guided by an entrepreneurial spirit,
Conagra Brands combines a rich heritage of making great food with a
sharpened focus on innovation. The company's portfolio is evolving
to satisfy people's changing food preferences. Conagra's iconic
brands, such as Birds Eye®, Marie
Callender's®, Banquet®, Healthy Choice®, Slim Jim®,
Reddi-wip®, and Vlasic®, as well as emerging brands, including
Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and
Frontera®, offer choices for every occasion. For more information,
visit www.conagrabrands.com.
Media Contact:
birdseye@abmc-us.com
About the Survey:
- Sample: The study surveyed 1,014 nationally representative
Americans age 18+ in the U.S., and was conducted online during the
period of October 4-8, 2021 and the
study has a margin of error of +/- 3.1%.
- Methodology: Results of any sample are subject to sampling
variation. The magnitude of the variation is measurable and is
affected by the number of interviews and the level of the
percentages expressing the results.
- In this particular study, the chances are 95 in 100 that a
survey result does not vary, plus or minus, by more than 3.1
percent, from the result that would be obtained if interviews had
been conducted with all personas in the universe represented by the
sample. The margin of error for any subgroups will be slightly
higher.
- Kelton Global, a Material Company, is a strategic consulting
agency specializing in quantitative and qualitative market research
and serves as a partner to more than 100 of the Fortune 500 and
thousands of smaller companies and organizations. For more
information about Kelton Global please call 1.888.8.KELTON or visit
www.keltonglobal.com.
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SOURCE Conagra Brands, Inc.