New JOYfetti Cake Mix Spreads Joy and Cake to
All
CHICAGO, May 3, 2022
/PRNewswire/ -- Duncan Hines®, a brand of Conagra Brands, Inc.
(NYSE: CAG), believes that birthdays are special and everyone
should have the opportunity to celebrate. That's why the creators
of cake mixes and frostings are partnering with The Birthday Party
Project, a non-profit organization that has helped kids
experiencing homelessness celebrate birthdays for over a decade. In
honor of the partnership, Duncan Hines is debuting a festive new
JOYfetti Cake Mix arriving in stores this June!
"Birthdays are a time to celebrate, and we want to make sure
everyone has a memorable day," said Audrey
Ingersoll, VP/GM, Sweet Treats, Conagra Brands. "We love The
Birthday Party Project's mission of helping those in need throw a
party, and Duncan Hines is proud to be a partner of this wonderful
initiative."
Each year 2.5 million children experience homelessness and might
miss out on a birthday celebration. Through the efforts of The
Birthday Party Project, 25,000 kids have had birthday celebrations.
Annual monetary and product donations from Duncan Hines will help
even more kids celebrate their birthdays in the years to come.
"We're thrilled to partner with Duncan Hines!" said Paige Chenault, The Birthday Party Project's
Chief Birthday Enthusiast. "A great birthday deserves a great cake,
and we're grateful for the ways Duncan Hines will help us continue
our mission of spreading joy to kids experiencing homelessness and
helping them feel seen, known and celebrated."
The new JOYfetti cake mix is a confetti cake with a
contemporary, and playful look. Inside the brightly colored box,
you'll find a delicious cake mix perfect for birthday festivities
or any occasion worth celebrating. Additionally, people can learn
more about the Duncan Hines partnership with The Birthday Party
Project through information provided on the back of the box.
The new Duncan Hines JOYfetti cake mix will be available in
grocery stores, mass retailers and eCommerce outlets beginning in
June, with a suggested retail price of $2.19. For more information on the Duncan Hines
full collection of baking mixes, frostings, pie fillings and more,
visit www.duncanhines.com. And to learn more about The Birthday
Party Project and how you can support their mission, visit
www.thebirthdaypartyproject.org.
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), headquartered in Chicago, is one of North America's leading branded food
companies. Guided by an entrepreneurial spirit, Conagra Brands
combines a rich heritage of making great food with a sharpened
focus on innovation. The company's portfolio is Evolving to satisfy
people's changing food preferences. Conagra's iconic brands, such
as Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, and Slim Jim®,
as well as emerging brands, including Angie's® BOOMCHICKAPOP®,
Duke's®, Earth Balance®, Gardein®, and Frontera®, offer choices for
every occasion. For more information, visit
www.conagrabrands.com.
About The Birthday Party Project
The Birthday Party Project brings JOY to children experiencing
homelessness through the magic of a birthday celebration!
With the support of birthday enthusiasts, aka volunteers, the
non-profit organization partners with homeless shelters to
celebrate the lives of children living there. During the pandemic,
they have shifted from in-person parties to Birthday in a Bag-which
gives kids everything they need to feel celebrated on their
birthday, gift and cake included! Since its inception, The Birthday
Party Project has celebrated with over 65,000 kids in 19 cities
across the country.
For more information about The Birthday Party Project, visit
www.thebirthdaypartyproject.org.
For all media inquiries, please contact:
Dan
Skinner
Conagra Brands
(312)
549 -5636
Dan.Skinner@conagra.com
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SOURCE Conagra Brands, Inc.