The retiree savors a new season of life,
upping his grilling game around the coals.
OAKLAND,
Calif., June 26, 2024 /PRNewswire/
-- Today, Kingsford announced the newest addition to its
grilling family – Jason Kelce.
Recognizing Kelce's legendary impact on the field, Kingsford is
teaming up with Jason to fire up a brand-new arena – his backyard
grill – as he goes from center to Smoke Show (though he'll settle
for Grill Dad).
Kingsford is enlisting veteran sponsored-retirement partner and
ribs MVP Vince Wilfork to welcome Kelce into the world of charcoal
and show that "Slow is King" when it comes to life and grilling.
Wilfork announced his retirement in 2017 alongside Kingsford,
championing a lifestyle centered around quality moments with loved
ones around the grill. Now, it's Jason's turn to step up to the
coals.
"Now that I have more free time, I'm excited to move into this
next chapter with Kingsford," said Kelce. "My Dad taught me how to
grill using Kingsford, and I have memories of getting the coals
white and hot to make his famous wings. There's nothing like it –
taking your time with family and friends around the coals and
slowing down the process to really bring in that delicious, smoky
flavor."
Football fans and grilling enthusiasts alike can follow along on
Jason's quest to master the grill throughout the summer. From
friendly competition to exclusive recipes
(www.kingsford.com/king-of-the-grill), Kelce and Wilfork will bring
fans on their journey as Kelce goes from stopping the pass rush to
stopping the grill rush – learning how slowing the process enhances
the flavor and the experience to become "King of the Grill."
"For those who are used to being the best at everything they do,
they know that to be the best, you have to work with the best, and
that's why we grill with Kingsford," said Vince Wilfork. "Whether a first-time charcoal
user or the neighborhood's grilling All Star, Kingsford has
everything you'll need to become a barbecue legend.
Like I said, 'No more cleats, I'm moving on to smoked meats.'
And now Jason's getting in on the tasty fun."
Follow along on Kingsford's social channels to keep up with
Jason's barbecue journey. To learn more about Kingsford and start
your journey to become "King of the Grill," visit
kingsford.com.
About Kingsford | An American-made company founded over
100 years ago to make better use of Henry
Ford's wood waste, Kingsford remains America's favorite
charcoal. Over a decade later, it's still made in the USA with 100% natural ingredients. Whether
you're a first-time griller, retired professional football player
or the neighborhood's king of the grill – there's no contest on
flavor or experience. From the Kingsford Original briquets you grew
up with to premium varieties trusted by chefs and grilling
professionals, Kingsford is synonymous with the unique experience
and authentic, wood-fired flavor of charcoal grilling.
About The Clorox Company |The Clorox Company (NYSE: CLX)
champions people to be well and thrive every single day. Its
trusted brands, which include Brita®, Burt's Bees®, Clorox®, Fresh
Step®, Glad®, Hidden Valley®, Kingsford®, Liquid-Plumr®, Pine-Sol®
and Natural Vitality®, can be found in about nine of 10 U.S. homes
and internationally with brands such as Clorinda®, Chux® and
Poett®. Headquartered in Oakland,
California, since 1913, Clorox was one of the first in the
U.S. to integrate ESG into its business reporting. In 2024 the
company was ranked No. 1 on Barron's 100 Most Sustainable
Companies list for the second consecutive year.
Visit thecloroxcompany.com to learn more. CLX-B
Media Contact:
Kelly Thackery
kthackery@currentglobal.com
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SOURCE Kingsford Charcoal