BEACHWOOD, Ohio, May 9, 2013 /PRNewswire/ -- DDR Corp. (NYSE:
DDR) today announced a strategic agreement with MobileBits Holdings
Corporation (OTCBB: MBIT), provider of SAMY, a mobile marketing and
engagement platform, to acquire ValuText, DDR's proprietary
location-based mobile marketing solution.
(Logo: http://photos.prnewswire.com/prnh/20110912/CL65938LOGO
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MobileBits intends to integrate the ValuText product into the
SAMY solution resulting in additional opportunities for merchants
and consumers to interact. SAMY will be made available to DDR
tenants and shopping centers in an effort to complement and enhance
their current mobile technology solutions. SAMY is an innovative
'mobile mall' application that allows shoppers to gain instant
access to the latest discounts, coupons and loyalty cards, via
their mobile devices.
By utilizing SAMY, DDR tenants have the opportunity to increase
their consumer engagement and loyalty strategies while
simultaneously driving sales at their stores. The SAMY app is free
to consumers, and can be downloaded to any iOS device via the App
Store, with Android support coming very soon.
Consumers using SAMY can customize their choices to meet their
preferences. They select the type of merchants, brands and/or
retailers they are interested in by subscribing to one or more
merchants in their local area. The SAMY app also allows consumers
to filter the types of products and services by category, while at
the same time view all the offers and discounts available to them
in the SAMY network.
About DDR Corp.
DDR is an owner and
manager of 445 value-oriented shopping centers representing 116
million square feet in 39 states, Puerto
Rico and Brazil. The
Company's assets are concentrated in high barrier-to-entry markets
with stable populations and high growth potential and its portfolio
is actively managed to create long-term shareholder value. DDR is a
self-administered and self-managed REIT operating as a fully
integrated real estate company, and is publicly traded on the New
York Stock Exchange under the ticker symbol DDR. Additional
information about the Company is available at www.ddr.com.
About MobileBits Corporation
MobileBits, provider of SAMY, the fast growing 'Mobile Mall' that
enables any merchant, retailer or brand to connect with mobile
consumers in their local area through various touch points and
helps increase sales. The solution provides business a complete set
of tools to connect with, create and manage mobile campaigns,
deals, offers, loyalty and rewards to a subscribed mobile consumer.
MobileBits operates offices in Los
Angeles, Sarasota, FL and
Zurich, Switzerland. For more
information, visit www.mobilebits.com or www.samy.net.
Safe Harbor
DDR considers portions
of the information in this press release to be forward-looking
statements within the meaning of Section 27A of the Securities Act
of 1933 and Section 21E of the Securities Exchange Act of 1934,
both as amended, with respect to the Company's expectation for
future periods. Although the Company believes that the
expectations reflected in such forward-looking statements are based
upon reasonable assumptions, it can give no assurance that its
expectations will be achieved. For this purpose, any
statements contained herein that are not historical fact may be
deemed to be forward-looking statements. There are a number
of important factors that could cause our results to differ
materially from those indicated by such forward-looking statements,
including, among other factors, local conditions such as oversupply
of space or a reduction in demand for real estate in the area;
competition from other available space; dependence on rental income
from real property; the loss of, significant downsizing of or
bankruptcy of a major tenant; constructing properties or expansions
that produce a desired yield on investment; our ability to buy or
sell assets on commercially reasonable terms; our ability to
complete acquisitions or dispositions of assets under contract; our
ability to secure equity or debt financing on commercially
acceptable terms or at all; our ability to enter into definitive
agreements with regard to our financing and joint venture
arrangements or our failure to satisfy conditions to the completion
of these arrangements; and the success of our capital recycling
strategy. For additional factors that could cause the results
of the Company to differ materially from those indicated in the
forward-looking statements, please refer to the Company's Form 10-K
for the year ended December 31, 2012,
as amended. The Company undertakes no obligation to publicly
revise these forward-looking statements to reflect events or
circumstances that arise after the date hereof.
SOURCE DDR Corp.