Micro vacations and trips planned with shorter
notice are on trend for 2019
More Americans will pack their bags for a summer vacation this
year, but most are keeping their trips short, according to a new
national survey from Discover. The survey found 71 percent of
consumers plan to take a vacation this summer (from May through
September), compared to just 58 percent in 2018.
The survey found that most consumers plan to take micro
vacations (shorter trips of one to three days) this summer.
Fifty-five percent of respondents said their summer trips will last
one to three days, compared to 21 percent who said four to six
days, 12 percent who said one week, 6 percent who said 8 to 13 days
and 5 percent who said their trip will last two weeks or more.
In addition, consumers are planning their summer vacations with
relatively shorter notice. Forty-six percent of respondents said
they plan their trips three months or less in advance, compared to
26 percent who said four to six months, 11 percent who said seven
to nine months, 10 percent who said 10 to 12 months and 8 percent
who said more than one year in advance.
Younger Generations Travel Differently
While more consumers plan to travel overall, younger generations
are more likely to take a vacation this summer than older
generations, as 77 percent of Gen Z and 76 percent of millennials
are planning summer trips, compared to 67 percent of baby boomers
and 60 percent of the Silent Generation.
When it comes to accommodations, younger generations, 21 percent
of Gen Z and 16 percent of millennials, are more open to staying in
home rentals compared to other generations, 8 percent of baby
boomers and 5 percent of the Silent Generation.
Younger generations also have different priorities about what
they want most out of their vacations. Twenty-five percent of Gen Z
and 25 percent of millennials are looking to spend time with their
friends and family, while 41 percent of baby boomers want to relax
on their trips.
Of the things listed below,what do you
want MOST when itcomes to your vacation?
Age Groups
Total Gen Z
Millennials Gen X
Boomers Silent
Relaxation
34% 18% 28%
39% 41% 34%
Adventure
10% 17% 14%
10% 6% 5%
To explore a
newcity/destination
20% 24% 22%
18% 18% 19%
An exciting nightlife
3% 4% 5%
3% 1% 1%
Practice your passion(e.g.,
photography, yoga, etc.)
3% 5% 4%
3% 2% 1%
A volunteer/social purpose
2% 8% 2%
2% 0% -
Spend time with friends/family
28% 25% 25%
26% 31% 40%
Younger consumers are also most likely to splurge on activities
while on vacation (36 percent of millennials and 30 percent of Gen
Z), whereas older consumers said they would rather splurge on food
and dining (43 percent of the Silent Generation and 37 percent of
baby boomers).
Consumers Prefer to Use Credit Cards When Traveling
Credit cards are the leading form of payment while on vacation,
with 39 percent saying they prefer to use their credit card to
other forms of payment when traveling.
More consumers plan to cash in credit card points for their
summer vacations, as 18 percent will use points entirely to pay for
their trips, up from 13 percent in 2018. Younger generations are
more likely to use points for their vacations than older
generations – 38 percent of millennials and 35 percent of Gen Z,
compared to 28 percent of Gen X, 18 percent of baby boomers and 15
percent of the Silent Generation.
There is a knowledge gap when it comes to booking trips with
points, as 41 percent of consumers feel they do not know what they
are doing when they book trips with credit card points. When asked
how they feel about doing so, 29 percent of Gen X and 27 percent of
millennials said they feel restricted in their ability to book
because points dictate their airline and hotel choices.
“The core value of a travel credit card should be simplicity,
especially in earning rewards while traveling, or redeeming your
rewards to take a road trip or fly cross-country to visit family
and friends,” said Laks Vasudevan, vice president of card programs,
strategy and marketing at Discover. “That’s why our Discover it®
Miles card offers a simple rewards structure – 1.5x Miles on every
dollar spent on purchases. Plus no airline restrictions or blackout
dates. You can easily redeem Miles as a statement credit for travel
purchases, all without an annual fee1.”
For more information about the Discover it® Miles card, go to
www.discover.com/credit-cards/travel.
About the Survey
All figures, unless otherwise stated, are from a survey that was
conducted by YouGov Plc, on behalf of Discover Financial Services.
The survey was conducted online from May 7th – May 10th, 2019, with
a total sample size of 2,536 US adults (18+). The maximum margin of
sampling error was ±1.95 percentage points with a 95 percent level
of confidence. The PEW definition of generational breaks were used
when examining the data: Gen Z (22 and under) millennials (23-38),
Gen X (39-54), baby boomers (55-73), and the Silent Generation
(74+).
About Discover
Discover Financial Services (NYSE: DFS) is a direct banking and
payment services company with one of the most recognized brands in
U.S. financial services. Since its inception in 1986, the company
has become one of the largest card issuers in the United States.
The company issues the Discover card, America's cash rewards
pioneer, and offers private student loans, personal loans, home
equity loans, checking and savings accounts and certificates of
deposit through its direct banking business. It operates the
Discover Global Network comprised of Discover Network, with
millions of merchant and cash access locations; PULSE, one of the
nation's leading ATM/debit networks; and Diners Club International,
a global payments network with acceptance around the world. For
more information, visit www.discover.com/company.
1 Discover it® Miles: 0% intro APR on purchases for 14 months
and 10.99% intro APR for balance transfers for 14 months, then
variable 14.24% - 25.24%. Cash advance APR
variable 27.24%. Pricing is subject to change. Call
1-800-Discover or visit Discover.com/travel for details about
credit costs & terms.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20190524005032/en/
Media ContactDerek
Cuculich224-405-0665derekcuculich@discover.com@Discover_News
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