Griffin to Exclusively Play the Maxfli Tour X
Golf Ball
PITTSBURGH, May 1,
2024 /PRNewswire/ -- Today, Maxfli®, a
distinguished golf brand with a century-long legacy in performance
and quality, announced its golf ball endorsement agreement with top
100 ranked PGA TOUR player, Ben
Griffin. As part of this partnership, Griffin will
exclusively play the Maxfli Tour X golf ball, serving as an
ambassador and spokesperson for the brand.
The Maxfli Tour X ball is part of the Maxfli Tour Series, which
is sold exclusively at DICK'S Sporting Goods and Golf Galaxy.
Griffin also has a personal connection to the brand, as he recalls
his grandfather's fondness for Maxfli, who inspired his passion for
golf.
"I have been testing and using the Maxfli Tour Series in
competition over the last several weeks and am extremely impressed
by its performance. I immediately saw an increase in distance off
the tee, stability in the wind and control around the greens
expected of an elite tour golf ball," said Ben Griffin. "This is a very exciting moment in
my career to partner with a brand that not only stands for quality
and performance but also aligns with my own journey in professional
golf. My late grandfather, who helped introduce me to golf, loved
using the Maxfli ball, and his passing played a large role in my
comeback to professional golf. I can't wait to be a part of
Maxfli's resurgence and take my game to new heights."
Griffin's inspiring comeback, leaving the sport in 2021 to
pursue a desk job and then becoming a top competitor on the PGA
TOUR only years later, mirrors Maxfli's path to a top choice in the
golf industry. This partnership not only highlights Griffin's
competitive spirit and dedication to the game, but also Maxfli's
commitment to excellence and innovation in golf.
"Ben is an extraordinary talent and a great addition to the
Maxfli team," said Aimee Watters, VP
Marketing, DICK'S Sporting Goods. "His remarkable journey back to
the top tiers of professional golf, fueled by dedication and
resilience, makes him the perfect ambassador for Maxfli. We are
excited to support Ben's continued success on the course."
Griffin joins the Maxfli roster alongside LPGA Champion,
Lexi Thompson, whose partnership
with Maxfli was announced January
2024.
The Maxfli Tour Series offers a redesigned core for faster ball
speeds across all shots, increasing overall distance. The
innovative mantle design produces low spin off the driver to
maximize distance, while optimizing iron and wedge spin for
superior stopping power and enhanced control. Priced at
$39.99 per dozen, the Maxfli Tour
Series is an ideal choice for golf enthusiasts seeking tour-level
performance without the premium price tag.
Along with the Maxfli Tour X ball that Ben will be using during
the 2024 season, the Tour Series includes the Maxfli Tour and
Maxfli Tour S.
About Maxfli
For over 100 years, the Maxfli brand has
had a prominent presence in golf's culture, designing and producing
tour quality equipment that delivers performance to the golf
enthusiast. Played by top professionals, Maxfli is widely
recognized as a golf brand resonating with players who are
passionate about technology, performance and improving their game.
Additional information about Maxfli can be found on dicks.com
and golfgalaxy.com.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement
by inspiring, supporting and personally equipping all athletes to
achieve their dreams. Founded in 1948 and headquartered in
Pittsburgh, the leading
omnichannel retailer serves athletes and outdoor enthusiasts in
more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands,
Going Going Gone! and Warehouse Sale stores, online, and through
the DICK'S mobile app. DICK'S also owns and operates DICK'S House
of Sport and Golf Galaxy Performance Center, as well as
GameChanger, a youth sports mobile platform for live streaming,
scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found on dicks.com,
investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and
on Instagram, TikTok, Facebook and X.
Contact
DICK'S Sporting Goods
724-273-5552
press@dcsg.com
Category: Company
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