PITTSBURGH, May 8, 2024
/PRNewswire/ -- Today, DICK'S Sporting Goods (NYSE: DKS) announced
partnerships with two legendary professional sports teams based in
Boston, the Celtics and Red Sox.
These multi-year deals designate DICK'S Sporting Goods as each
franchise's Official Sporting Goods Retail Partner, further
fostering a connection between the brand and the Boston community.
This announcement comes on the heels of the grand opening of
DICK'S House of Sport at Prudential Center. An over 100,000 square
foot store designed to explore the future of retail, House of Sport
provides athletes with an incredible assortment of products along
with in-store experiences including a climbing wall, multiple golf
bays with TrackMan simulators, and a HitTrax multi-sport cage.
DICK'S partnership with both franchises includes access to
tickets and unique fan experiences, as well as IP rights to be used
in the new House of Sport store and online within the Boston area. Additionally, signage at TD
Garden during certain Celtics home games will include DICK'S House
of Sport logo placement in-arena in the form of courtside LED
panels, basket stanchions LED panels and center-hung scoreboard LED
rings, and specific signage designation at certain games at Fenway
Park will include DICK'S House of Sport logo placement at both home
and away team bullpens, and behind home plate in-stadium.
"When you think about sports and Boston, this city has so many iconic
teams. The Celtics are Red Sox are among the very best of
them"," said Mark Rooks, VP
Creative, Sponsorships and Entertainment at DICK'S Sporting Goods.
"Having two legendary Boston
sports franchises integrated in what we are doing at House of Sport
at Prudential Center and becoming the Official Sporting Goods
Retail Partner of both teams makes so much sense and is a huge
thrill. We're looking forward to what we can create together for
the incredible fans in Boston."
"We are thrilled to partner with DICK'S Sporting Goods," said
Troup Parkinson, EVP of Partnerships
for the Boston Red Sox. "Their commitment to fostering lasting
relationships at the community level, and their proven track record
of supporting and growing sports and recreation is exactly what we
envisioned for the Official Sporting Goods Retail Partner of the
Boston Red Sox."
"DICK'S Sporting Goods, the premiere sporting goods retailer in
the United States, has
consistently upheld their commitment to support athletics at local
community levels," said Ted Dalton,
Boston Celtics Chief Partnership Officer. "As a brand that aligns
with our core Celtics values, we are pleased to have the
opportunity to collaborate with them on similar initiatives going
forward, and we are proud to call them our Official Sporting Goods
Retail Partner."
DICK'S will also serve as the presenting partner of each
franchise's youth initiatives which includes the Boston Red Sox's
Kid Nation and the Boston Celtics' Junior Celtics Academy
All Girls Showcases. Courtesy of DICK'S Sporting Goods, each
member of Kid Nation will receive a complimentary ticket to
a Red Sox game at Fenway Park, allowing many kids the opportunity
to attend their first-ever Red Sox game. DICK'S will also serve as
the presenting partner and Official Equipment Provider of Junior
Celtics Academy All Girls Showcases, providing young girls
the opportunity to play basketball.
About DICK'S Sporting Goods
DICK'S Sporting
Goods (NYSE: DKS) creates confidence and
excitement by inspiring, supporting and personally equipping all
athletes to achieve their dreams. Founded in 1948 and headquartered
in Pittsburgh, the leading omnichannel retailer
serves athletes and outdoor enthusiasts in more than 850 DICK'S
Sporting Goods, Golf Galaxy, Public Lands, Going Going Gone! and
Warehouse Sale stores, online, and through the DICK'S mobile app.
DICK'S also owns and operates DICK'S House of Sport and Golf Galaxy
Performance Center, as well as GameChanger, a youth
sports mobile platform for live streaming, scheduling,
communications and scorekeeping.
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found
on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and
on Instagram, TikTok, Facebook and X.
Media Contact
DICK'S Sporting Goods –
press@dcsg.com
Category: Company
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