PITTSBURGH, Oct. 16,
2024 /PRNewswire/ -- DICK'S Sporting Goods (NYSE:DKS)
and University of Tennessee athletics
today announced a multi-year extension of their partnership that
started in Fall 2021.
Through this deal, DICK'S will remain a Proud Partner of the
Tennessee Volunteers, and will continue
to engage with the local community and support the passionate Vols
fanbase by:
- Continuing as the Presenting Partner of Youth Sports Day at
Tennessee for youth players,
coaches and families, and the annual Tennessee Football's Spring
Coaches Clinic for middle and high school coaches.
- Having a presence at Volunteer Village during select football
games, along with hosting on-site activations at select men's
and women's basketball, baseball and softball games.
- Hosting special events, camps and clinics with University of Tennessee coaches and athletes at
DICK'S House of Sport store in Knoxville.
- Giving one lucky youth fan a chance to say one of the most
famous words in baseball and softball, "Play Ball," at the top of
each home game and receive a gift card from DICK'S House of
Sport.
DICK'S also will continue serving as the Presenting Sponsor of
the university's football and baseball uniform reveals, which takes
place weekly on Instagram and drives fan excitement. Following each
football reveal, the uniforms will be on display at DICK'S House of
Sport Knoxville, an approximately 100,000+ square feet store that
provides athletes with an incredible assortment of products along
with in-store experiences including a climbing wall, multiple golf
bays with Trackman simulators, and a multi-sport cage.
"The enthusiasm and dedication of the Volunteers' fanbase is
always energizing and we're thrilled to be a part of this community
in Knoxville," said Mark Rooks, DICK'S Vice President of Creative
& Entertainment. "With the University of
Tennessee athletics, we look forward to continuing to be a
destination for Vols fans and supporting fans of all ages at games
and out in the community."
"We're excited to announce the extension of our partnership with
DICK'S Sporting Goods and DICK'S House of Sport," said Steve Early, Vol Network Vice President and
General Manager. "Over the past three years this partnership has
given all of us the opportunity to work together in fun and
exciting ways and engage fans across Big Orange Country. We look
forward to building on this momentum for years to come."
The contract extension with DICK'S Sporting Goods and
University of Tennessee Athletics was
secured on behalf of the university by The Vol Network, Tennessee
Athletics' multimedia rightsholder, and the locally based Learfield
team, the leading media and technology company powering college
athletics.
About DICK'S Sporting Goods
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement
by inspiring, supporting and personally equipping all athletes to
achieve their dreams. Founded in 1948 and headquartered in
Pittsburgh, the leading
omnichannel retailer serves athletes and outdoor enthusiasts in
more than 850 DICK'S Sporting Goods, Golf Galaxy, Public Lands,
Going Going Gone! and Warehouse Sale stores, online, and through
the DICK'S mobile app. DICK'S also owns and operates DICK'S House
of Sport and Golf Galaxy Performance Center, as well as
GameChanger, a youth sports mobile platform for live streaming,
scheduling, communications and scorekeeping.
Driven by its belief that sports have the power to change lives,
DICK'S has been a longtime champion for youth sports and, together
with its Foundation, has donated millions of dollars to support
under-resourced teams and athletes through the Sports Matter
program and other community-based initiatives. Additional
information about DICK'S business, corporate giving, sustainability
efforts and employment opportunities can be found on dicks.com,
investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and
on Instagram, TikTok, Facebook and X.
About the University of
Tennessee
Founded Sept. 10,
1794, in Knoxville, Tenn.,
as Blount College, the University of Tennessee began playing sports in
1891. Over the last century-plus, Tennessee has developed into one of the
nation's premier athletic departments. Home to the Volunteers and
Lady Volunteers, all clad in the University's distinguished and
recognizable Big Orange, UT has produced 24 team national
championships, nearly 200 individual national championships and
well over 200 conference titles. Tennessee student-athletes excel not only in
the competition venue but also in the classroom and the community.
Volunteers For Life (VFLs) have achieved great success in both
professional sports and the business world.
About Learfield
Learfield is the leading media
and technology company powering college athletics. Through its
digital and physical platforms, Learfield owns and leverages a deep
data set and relationships in the industry to drive revenue,
growth, brand awareness, and fan engagement for brands, sports, and
entertainment properties. With ties to over 1,200 collegiate
institutions and over 12,000 local and national brand partners,
Learfield's presence in college sports and live events delivers
influence and maximizes reach to target audiences. With solutions
for a 365-day, 24/7 fan experience, Learfield enables schools and
brands to connect with fans through licensed merchandise, game
ticketing, donor identification for athletic programs, exclusive
custom content, innovative marketing initiatives, NIL solutions,
and advanced digital platforms. Since 2008, it has served as title
sponsor for the acclaimed Learfield Directors' Cup, supporting
athletic departments across all divisions.
Media Contact
DICK'S Sporting Goods
– press@dcsg.com
Category: Company
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