The Empire State Building Introduces Ambassador Program for Superfans of its World-Famous Observatory Experience
February 13 2024 - 4:23PM
Business Wire
Rewards to include exclusive NFTs,
complimentary tickets, and special experiences
Be an ESB VIP. The Empire State Building (ESB) announced today
its new ambassador program for locals who host guests in New York
City and superfans of its world-famous Observatory Experience.
Visitors earn points in the loyalty program for each ticket
purchased on the ESB website for the 86th and 102nd Floor
Observatories and redeem them for complimentary experiences and
collectibles.
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the full release here:
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Rewards to include exclusive NFTs,
complimentary tickets, and special experiences. (Photo: Business
Wire)
“Each visit to the Empire State Building is unique, and we made
it easier for our loyal locals who bring their guests and our
superfans to take in our reimagined Observatory’s exhibits and
unparalleled views time and time again,” said Jean-Yves Ghazi,
president of the Empire State Building Observatory. “We want to
show our fans our appreciation for their loyalty and offer
exclusive access to premium, authentic experiences and the best
views from the heart of New York City.”
Members will progress through four tiers and collect rewards at
each tier which include:
- Ambassador (Unlocked at 0-439 points)
- Has registered for the program
- Not yet eligible for any benefits
- Bronze Ambassador (Unlocked at 440 points)
- Inclusion in our Ambassadors’ Newsletter
- One ticket to the 86th Floor Observatory
- One lottery entry for access for two (2) guests to one of the
exclusive ESB influencer or celebrity appearances events.
Non-transferable.
- Silver Ambassador (Unlocked at 880 points)
- Inclusion in our Ambassadors’ Newsletter
- One additional ticket to the 86th Floor Observatory
- One additional lottery entry for access for two (2) guests to
one of the exclusive ESB influencer or celebrity visit events.
Non-transferable.
- Gold Ambassador (Unlocked at 1,320 points)
- Inclusion in our Ambassadors’ Newsletter
- Two tickets to the 86th and 102nd Floor Observatories
- Two tickets to a scheduled Saturday morning Sunrise
Experience
- Two entries to the coveted annual Empire State Building Run-Up
(assignable to a family member or friend) or lottery entry for
access for two (2) guests to one of the exclusive ESB influencer or
celebrity visit events. Non-transferable.
- Platinum Ambassador (Unlocked at 1,760 points)
- Inclusion in our Ambassadors’ Newsletter
- Four tickets to the 86th and 102nd Floor Observatories
- Four tickets to a scheduled Saturday morning Sunrise
Experience
- One entry to the coveted annual Empire State Building Run-Up
(assignable to a family member or friend).
- Entry for access for four (4) guests to one of the exclusive
ESB influencer or celebrity visit events. Non-transferable
Each new member of the Ambassador Program will receive a custom
NFT upon signup. For each tier achieved, members will receive
additional custom NFTs, developed and distributed in partnership
with Uptop, which feature the “World’s Most Famous Building”
against an Art Deco backdrop in the tier’s respective metallic
tone. The exclusive NFTs serve as a digital keepsake and a key to
unlock their personalized rewards.
Visitors who join the Ambassador Program who purchased tickets
on or after Feb. 1, 2024 will automatically receive points and the
new member NFT for their last purchase retroactively. Points and
status acquired remain until redemptions and do not expire.
The Empire State Building Observatory recently underwent a $165
million reimagination that includes a dedicated visitor entrance,
an immersive museum with nine galleries, brand new bespoke
Observatory Host uniforms, and iconic 86th and 102nd Floor
Observatories. The reimagined Observatory Experience was recently
voted the number one attraction in the U.S. by Tripadvisor
travelers for two consecutive years.
Registration for the Ambassador Program can be found here.
Hi-res imagery can be found here. More information about the
Empire State Building Observatory can be found online.
About the Empire State Building
The Empire State Building, the “World's Most Famous Building,"
owned by Empire State Realty Trust, Inc. (ESRT: NYSE), soars 1,454
feet above Midtown Manhattan from base to antenna. The $165 million
reimagination of the Empire State Building Observatory Experience
creates an all-new experience with a dedicated guest entrance, an
interactive museum with nine galleries, and a redesigned 102nd
Floor Observatory with floor-to-ceiling windows. The journey to the
world-famous 86th Floor Observatory, the only 360-degree, open-air
observatory with views of New York and beyond, orients visitors for
their entire New York City experience and covers everything from
the building's iconic history to its current place in pop culture.
The Empire State Building Observatory Experience welcomes millions
of visitors each year and was declared "America's Favorite
Building" by the American Institute of Architects, the world's most
popular travel destination by Uber, the #1 attraction in the US for
the second year in a row in Tripadvisor’s 2023 Travelers’ Choice
Awards: Best of the Best, and the #1 New York City attraction in
Lonely Planet’s Ultimate Travel List.
Since 2011, the building has been fully powered by renewable
wind electricity, and its many floors house a diverse array of
office tenants such as LinkedIn and Shutterstock, as well as retail
options like STATE Grill and Bar, Tacombi, and Starbucks. For more
information and Observatory Experience tickets visit esbnyc.com or
follow the building's Facebook, X (formerly Twitter), Instagram,
Weibo, YouTube, or TikTok.
Source: Empire State Realty Trust, Inc.
Category: Observatory
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version on businesswire.com: https://www.businesswire.com/news/home/20240213973067/en/
MEDIA: Empire State Realty Trust Jamie Steinberg
212-400-3339 jsteinberg@esrtreit.com
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