– Partnership Cements Long-Standing
Relationship, Celebrates Connection Between Basketball and Sneaker
– Collaboration Follows the Launch of
Foot Locker's "The Heart of Sneakers" Global Brand Platform
YORK, Nov. 16, 2023 /PRNewswire/ -- The National
Basketball Association (NBA) and Foot Locker, Inc. (NYSE: FL) today
announced a multiyear partnership that makes the global footwear
and apparel retailer an official league marketing partner in the
The comprehensive collaboration will engage fans throughout
the NBA season, including at marquee league events such as NBA
All-Star. Foot Locker also will receive media exposure across
league platforms, including on-court virtual signage during
national broadcasts and on league social media channels.
Additionally, the partnership will be extended to Foot Locker's
loyalty program, FLX, providing additional connection points
for customers throughout the season.
"We are thrilled to deepen our partnership with Foot Locker, a
brand entrenched in basketball and pop culture," said
Salvatore LaRocca, President of Global Partnerships, NBA.
"Foot Locker will offer its customers an elevated connection to
the NBA through a variety of marketing programs, bringing our
fans closer to the game."
"This exciting partnership cements Foot Locker's position at the
center of basketball and sneaker culture and expands our
collaborative journey with the NBA," said Frank Bracken, Executive Vice President and
Chief Commercial Officer, Foot Locker, Inc. "We look forward to
working together to create unforgettable events and experiences
that further engage NBA fans and our customers in support of
our Lace Up plan."
Announced earlier this year, Foot Locker's Lace Up plan is
designed to drive the organization's next phase of growth and
create value for all company stakeholders. Foot Locker also
recently launched its new global brand platform, The Heart of
Sneakers, with a holiday campaign featuring top NBA stars. The
platform celebrates Foot Locker's integral role as an originator
and leader in sneaker culture.
Foot Locker celebrated the partnership at its Times Square
location today, utilizing the store's 300 ft. digital screens to
count down to the partnership launch, with more than 50 members of
Foot Locker's Striper hype crew on site.
The NBA and Foot Locker have a longstanding tradition of
celebrating the culture, passion, and excitement of the game, with
a partnership history dating back to 1999.
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About Foot Locker, Inc.
Foot Locker, Inc. is a
leading footwear and apparel retailer that unlocks the "inner
sneakerhead" in all of us. With approximately 2,600 retail stores
in 26 countries across North
Asia, Australia, and New
Zealand, and a franchised store presence in the Middle East and Asia, Foot Locker, Inc. has a strong history
of sneaker authority that sparks discovery and ignites the power of
sneaker culture through its portfolio of brands, including Foot
Locker, Kids Foot Locker, Champs Sports, WSS, and atmos.
About the NBA
The National Basketball
Association (NBA) is a global sports and media organization with
the mission to inspire and connect people everywhere through the
power of basketball. Built around five professional sports
leagues: the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA
has established a major international presence with games and
programming available in 214 countries and territories in more than
50 languages, and merchandise for sale in more than 200 countries
and territories on all seven continents. NBA rosters at the start
of the 2023-24 season featured a record 125 international players
from 40 countries and territories. NBA Digital's assets include
NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has
created one of the largest social media communities in the world,
with 2.1 billion likes and followers globally across all leagues,
team and player platforms. NBA Cares, the NBA's global social
responsibility platform, partners with renowned community-based
organizations around the world to address important social issues
in the areas of education, inclusion, youth and family development,
and health and wellness.
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SOURCE Foot Locker