Stella McCartney Debut Children's Collection in Collaboration With GapKids and babyGap Holiday 2009
October 23 2009 - 10:18AM
PR Newswire (US)
NEW YORK, Oct. 23 /PRNewswire-FirstCall/ -- Gap is proud to
announce the debut of Stella McCartney for GapKids and babyGap.
Launching in stores on 02 November 2009, Stella McCartney creates a
collection for boys and girls from 0-6 months to 12 years. The
collection features her signature touches -- a soft color palette,
familiar silhouettes and her unique mix of unexpected pieces,
creating looks that stay true to Stella's unique vision,
reinterpreted with GapKids' playful, child-like charm, keeping fun
and practicality at the forefront of the design intent. For girls,
key pieces including an intarsia leopard print knit, cable knit
sweater dressing and velvet suit, referencing iconic Stella
McCartney designs that are sure to delight little girls the world
over, as will her classic flare and skinny jeans. In her
recognizable color palette of neutral, blush and berry tones, a
girlish tulle tutu or ruffle front smock dress are paired with an
oversized grey hoodie sweater or chunky cardigan coat and colorful
hi-top sneakers, to create a playful take on Stella's style mixed
with a nostalgic idea of playing dress up. Hero pieces like the
military inspired embroidered Miller jacket celebrate the charm of
childhood dressing, worn with a classic indigo flare or skinny
jean. A girlish "I Love You" print takes inspiration from a
favorite childhood dress and becomes the lining in a classic
trench. Fun and functional, Stella's designs for Gap boys mix
monster and superhero graphic tees with practical pieces like a
navy wool peacoat with nylon concealed hood or a quilted chambray
jacket finished with the softest "love-worn" vintage feeling. The
utility of a classic epaulette Trench, or yellow hooded fisherman's
mac, reflect the rough and ready spirit of the collection. Organic
jeans, anoraks made from recycled fabrics, simple baseball tees and
classic mandarin collar shirts form the foundations of a boy's
wardrobe. The play continues with boy's sketching sneakers complete
with multicolour pens. In heather grey, sky and misty rose hues,
Stella McCartney creates a range of organic cotton and
cashmere/silk mix styles in simple, indispensable shapes for
babyGap, from envelope neck onesies to a sweater bearing the
season's leopard design. Her "Days of the Week" concept is
translated into the perfect stocking filler for the Holidays --
bodysuits for babies and underwear sets for boys and girls,
presented as a set of seven in her trademark style "drawer"
packaging. With prices ranging from $14-$128, the collection is
available in store from 10 AM on 02 November, in select GapKids and
babyGap stores in the United States and Canada, the UK, France and
Ireland, and Japan, as well as online in the US. About Stella
McCartney Stella McCartney launched her own fashion house under her
name in 2001 in a joint venture with Gucci Group. A lifelong
vegetarian, Stella McCartney does not use any leather or fur in her
designs. The brand's luxury women's ready-to-wear, shoes, bags,
fragrances, eyewear, accessories, CARE skin care range and
performance range with Adidas is available through 16 flagship
stores including London, NY, Los Angeles, Shanghai, Tokyo, Beijing,
Hong Kong and Paris as well around 600 wholesale accounts in key
cities worldwide. About Gap Inc. Gap Inc. is a leading global
specialty retailer offering clothing, accessories and personal care
products for men, women, children and babies under the Gap, Banana
Republic, Old Navy, Piperlime and Athleta brand names. Fiscal 2008
sales were $14.5 billion. Gap Inc. operates more than 3,100 stores
in the United States, the United Kingdom, Canada, France, Japan and
Ireland. In addition, Gap Inc. is expanding its international
presence with franchise agreements in Asia, Europe, Latin America
and the Middle East. For more information, please visit
http://www.gapinc.com/. For image requests contact DATASOURCE: Gap
CONTACT: Marjorie Francis, +1-212-228-8181, Web Site:
http://www.gapinc.com/
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