Athleta Partners with Alicia Keys to Further Cement its Commitment to Women’s Well-Being
January 25 2022 - 9:07AM
Today, Athleta announced a new holistic partnership with 15-time
GRAMMY Award winner Alicia Keys. Together, Keys and Athleta will
drive awareness of and access to women’s well-being through
co-created product offerings, impact grants and unique community
content. Keys joins Athleta’s Power of She Fund grant program as a
mentor and advisor, and will also work with the brand to connect
meaningfully with women through community conversations in
AthletaWell, Athleta’s digital community that supports women’s
well-being.
Always an advocate for women’s empowerment, Keys has spent her
expansive career cultivating a deeper connection with herself as a
path to finding her true power. Today, on her birthday, Keys
celebrates the momentous day with the announcement of this new
partnership, which amplifies her ongoing commitment to health,
wellness and uplifting women alongside Athleta’s platform, “Power
of She.”
“I was drawn to Athleta because we both want to encourage women
to discover, accept and OWN their power,” said Keys. “We’re all
about the uniqueness of women, body positivity and creating a
lifestyle that showcases our immeasurable power within. It’s time
to thrive - not just to survive - and my hope is that these
offerings are another outlet for you to amplify your personal
power, your possibility, and feel comfortable in your own
skin.”
In celebration of International Women’s Day (March 8, 2022),
Keys and Athleta will release the first in a series of product
offerings. The Athleta x Alicia Keys collection will be available
in sizes XXS-3X starting March 8 at Athleta.ca and in all Athleta
retail locations. The limited run collection brings together Keys’
style with Athleta's consciously inclusive designs to give women
the freedom to move, breathe, and feel powerful in their own
bodies.
Athleta has rewritten the blueprint for partnerships,
prioritizing authenticity and shared values that drive both
business and impact, and supporting its partners as whole women,
beyond their artistic or athletic achievements. Keys joins a roster
of powerful, like-minded partners, including Simone Biles and
Allyson Felix, who bring these values to life.
"Alicia has made a powerful commitment to well-being and we are
thrilled to welcome her to Athleta's community of empowered women,”
said Mary Beth Laughton, president and chief executive officer of
Athleta. “As we work toward our goal of reaching $2B in net sales
in 2023, part of our growth strategy is constantly listening to our
customers' needs. With the recent launch of our digital community,
AthletaWell, we created a space where women can connect with each
other around topics of well-being, health and purpose. With a
values-driven partnership like this one with Alicia, we are ideally
positioned to continue to meet our customer’s needs in the
well-being space and support her across all aspects of her
life.”
Core to the partnership is Keys’ involvement in Athleta’s Power
of She Fund grant program that supports women and girls, businesses
and organizations that are committed to making well-being
accessible, specifically in the BIPOC community. Keys will help
select recipients and provide them with mentoring resources and
learnings from her own well-being journey over her career. Launched
in 2020, and activated by the Women’s Sports Foundation,
applications for the next cycle of well-being grants will open in
June 2022. For additional information about the Power of She Fund,
visit womenssportsfoundation.org/wellbeingforall.
Today, Keys and Athleta released a first look from their
upcoming campaign together, “Within You.” Launching March 8, the
campaign explores the relentless strength within women through
conversations between Keys and three remarkable women celebrating
their accomplishments and finding inspiration in the tools they use
to foster their own healthy mind, body and spirit.
To learn more visit Athleta.ca
About Athleta:A certified B Corporation, Athleta is a
performance lifestyle brand with a mission of empowering a
community of active women and girls. Athleta’s versatile premium
performance lifestyle apparel is designed by women for women with
inclusivity at its core. Founded in 1998, Athleta integrates
performance and technical features across its collection to support
women across their entire lifestyle – from yoga and training to
travel and sleep. In 2016, the company launched Athleta Girl
mirroring its signature performance in styles for the next
generation. Based in San Francisco, CA and a Gap Inc. brand (NYSE:
GPS), Athleta apparel is available at its over 200 retail stores
across the United States and Canada, through its catalog, and at
Athleta.com.
About Alicia Keys:Alicia Keys is a 15-time GRAMMY® Award-winning
singer, songwriter, musician, producer, founder of Keys SoulCare,
New York Times best-selling author, film/television and Broadway
producer, accomplished actress, entrepreneur, and a powerful force
in the world of activism. Since the release of her monumental 2001
debut album, SONGS IN A MINOR, Keys has sold over 65 million
records and built an unparalleled repertoire of hits and
accomplishments. Alicia has become the #1 RIAA certified Female
R&B artist of the millennium with 27.5 Million worldwide
certified digital sales (US) and 20 Million Album Sales (US). She
released her eighth studio album, KEYS (Original and Unlocked) - a
double album, December 2021. The ‘Original’ side showcases Alicia’s
signature musicality which is mirrored by a sampled version -
experienced through the lens of ‘Unlocked’ (a collaboration she did
with Mike Will). A first look from the new music was featured in
Alicia’s YouTube Docu-Series titled, Noted: Alicia Keys The Untold
Stories, which was released this past September. In addition to her
dynamic music journey also comes a rolodex of creative outlets and
endeavors. Alicia released her book, “More Myself: A Journey” via
Flatiron Books which debuted and spent multiple weeks on The New
York Times Bestseller List. On March 1, she will release her first
graphic novel titled, “Girl On Fire” with HarperCollins. In line
with Alicia’s vision for self-care and mindfulness comes the launch
of her lifestyle beauty brand, Keys Soulcare, which Alicia leads as
the founder and Goddess-in-Chief. The collection of offerings aims
to go beyond skincare and illuminates true care for the whole self;
body, mind, and spirit. Her latest partnership is an empowering
product offering co-created with Athleta that drops on
International Women’s Day (March 8).
- Athleta Partners with Alicia Keys to Further Cement its
Commitment to Women’s Well-Being
Zoey Fiksel
Athleta
Zoey_Fiksel@gap.com
Gap (NYSE:GPS)
Historical Stock Chart
From Jun 2024 to Jul 2024
Gap (NYSE:GPS)
Historical Stock Chart
From Jul 2023 to Jul 2024