The B Corp Certified Brand Unveils A Curated
Style Formula that Highlights the Best of its All Day Active
Designs
SAN
FRANCISCO, Calif., Sept. 20,
2022 /CNW/ - Athleta, a Gap Inc. (NYSE: GPS) brand,
today announced the launch of The Athleta Look, a unique
styling formula, and a corresponding eight piece performance-based
capsule collection that brings the formula to life. Created with
women, for women, the brand's design and styling teams tapped key
customer insights to deliver outfitting that features the same
performance properties as Athleta's technical pieces and seamlessly
transitions throughout the day without compromising function or
style. Inclusive by design, the curated styling formula is
available in sizes XXS to 3X, as well as petite and tall.
Rooted in Athleta's performance DNA, The Athleta Look
styling formula is as easy as 1,2,3.
- Start with a performance layer like the Elation V-Neck Crop and
Elation Split Flare for morning yoga flow.
- Then add to that performance base with an all-day active
product like the Ascent Seamless Turtleneck and a great accessory
like the Excursion Waistbag for those post-workout errands.
- The final step is adding an outerwear layer, like the
Primatwill Blazer, for a chic way to keep warm as the day winds
down.
With the debut of The Athleta Look, the brand is
launching a corresponding eight piece capsule collection to provide
an easy way for her to buy and build her own look. The eight pieces
translate to twenty different outfits that embrace the best of
Athleta's performance and lifestyle categories. The goal with the
capsule is that you can work out and still feel put together for
the day, just by layering in a couple pieces.
"Women are looking for more functional yet trend-right clothes
than they did pre-pandemic. They want the comfort of a performance
product and the polish of their favorite 'before times' outfit.
They also want a few key pieces that they will wear again and again
in lots of different ways." said Ebru Ercon, VP of Design for
Athleta. "After listening to customers, we learned there was a
demand for simplified shopping. Thus, we developed this fall
capsule that creates more, with less. We created a wardrobe that
moves at the speed of her life."
The eight piece capsule collection provides versatility through
layering and embraces the best of Athleta's workout wear with soft
and stretchy fabrics like our customer-favorite, second-skin
Powervita™ fabric, but in the elevated lifestyle designs Athleta is
also known for. The capsule features the Elation Split Flare Tight,
Elation V-Neck Crop, Ascent Seamless Turtleneck, Retroplush Cocoon
Hoodie, Primatwill Blazer, Whisper Featherless Long Vest,
Delancey Dress and Delancey Straight
Cargo Pant. The new for fall pieces come in a range of seasonally
aligned colours like Aspen Olive,
Ancient Mahogany and Foliage Orange. The pieces range from
$65 - $269. The capsule collection will be available in
store and on Athleta.ca on September
20, and will be available in inclusive sizing from XXS to 3X
as well as petite and tall.
Athleta's new intimates line, Rituals, will also
launch online on September
20. Rituals is the base layer to build an entire
Athleta wardrobe, seamlessly fitting into her routine and under the
brand's existing product offering. The collection will include a
bikini, boy short and thong underwear in inclusive sizing from XXS
to 3X. An adjustable strap bra will be available in sizes A-DD, as
well as a T-shirt bra in sizes B-DD. The underwear and bras offer a
variety of colours including Magnolia
White, Black, Amaryllis Pink,
Dark Sardinia, Tinsel Purple and Vivid Yellow. All underwear
offerings will be priced at $19 each
or 3 for $45, and bras will range
from $69-$79.
For more information visit athleta.ca.
About Athleta:
A certified B Corporation, Athleta is a performance lifestyle
brand with a mission of empowering a community of active women and
girls. Athleta's versatile premium performance lifestyle apparel is
designed by women for women with inclusivity at its core. Founded
in 1998, Athleta integrates performance and technical features
across its collection to support women across their entire
lifestyle – from yoga and training to travel and sleep. In 2016,
the company launched Athleta Girl mirroring its signature
performance in styles for the next generation. Based in
San Francisco, CA and a Gap Inc.
brand (NYSE: GPS), Athleta apparel is available at its more than
235 retail stores across the United
States and Canada, through
its catalog, and at Athleta.com.
SOURCE Athleta