365-Plus Days of Listening, Learning and Collaboration: Humana Announces its 2020 Bold Goal Progress Report
May 17 2016 - 12:50PM
Business Wire
- Humana associates are on track to
improve their health 20 percent by the end of 2017
- Launched learning campaigns in bold
goal communities such as San Antonio, Louisville, Tampa Bay and
others
- Progress achieved in addressing
barriers to diabetes, nutrition and depression in bold goal
communities
About one year ago, Humana Inc. (NYSE: HUM) announced a bold
goal: to improve the health of the communities we serve by 20
percent by 2020 by making it easier for people to achieve their
best health. Today, Humana has unveiled its “Bold Goal – 2016
Progress Report,” which details the learnings and progress in key
bold goal communities across the country.
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Bold Goal journey to impact (Graphic:
Business Wire)
In the company’s inaugural bold goal report issued last April,
Humana stated that the first “one to two years will be learning
years where we work with specific populations to generate new
insights and discoveries on how to improve health.” During the last
12 months, Humana sought to grow its knowledge and understanding of
the health barriers and clinical, lifestyle and behavioral
challenges facing each of the bold goal communities the company
focused on: San Antonio, Louisville, and Tampa Bay, among
others.
Humana has also invested time by listening to community,
academic and health care partners in these bold goal communities to
develop this detailed understanding of the health challenges these
diverse communities face. These learnings will be instrumental in
developing localized approaches for each of its bold goal
communities.
Humana CEO Bruce D. Broussard, who unveiled the bold goal last
year, called attention to the importance of collaboration in these
local communities. “I’ve been very pleased with the positive
reception we’ve received from our numerous community partners on
the bold goal,” Broussard said. “Impacting community health
requires a highly integrated, strategic approach that’s based on
addressing not just clinical factors, but behavioral and lifestyle
ones attributable to unhealthy decisions.”
Collaboration with local entities will be essential in
addressing and solving these health challenges. For example,
Humana’s Tampa Bay Clinical Town Hall brought together nearly 70
organizations and resulted in the formation of a 100-plus-member
health advisory board that will be instrumental in helping the
community rally together to address health challenges.
Key findings from the Bold Goal – 2016 Progress Report are as
follows:
- Leading by
example: Humana’s 50,000 associates (aka employees) are on
track to meet the goal of improving their overall health 20 percent
by the end of 2017, three years quicker than the community goal.
Many of the programs associates have used to improve their health
over the last few years will be rolled out into bold goal
communities.
- Benefiting from
collaboration in San Antonio: Humana achieved a 23 percent
increase in the number of members in San Antonio who took health
assessments, which enabled Humana to direct them to appropriate
programs. We also launched a pilot program with H-E-B grocery
stores that rewards Humana associates with points for purchasing
fruits, vegetables, and heart-healthy foods. We are actively
working with H-E-B to scale this pilot to a broader San Antonio
population.
- Driving a local
movement in our hometown: We approached more than 60 local
partners in Louisville, including the Mayor’s Healthy Hometown
Movement. Humana also tested several new diabetes programs and has
seen a 15 percent increase in statin therapy in our diabetes
population. We launched a partnership with Air Louisville to reduce
the burden of asthma and help city leaders better understand the
environmental triggers of asthma.
- Increasing
engagement in health programs and addressing food
insecurity: In Tampa Bay, we saw increased program
participation for health assessments, mail order pharmacy and
medication adherence. We also are finding ways to partner with
Feeding Tampa Bay to make healthy food more accessible to those who
need it.
Humana Chief Medical Officer Roy A. Beveridge, MD, whose
organization serves as the steward for the bold goal, noted the
important role that physicians, clinicians, caregivers, nurses and
other health care professionals are playing in bold goal
communities.
“Improving the health of a population not only takes time, but
requires an integrated, holistic, localized approach to care
focused on doing what’s best to help the person improve his or her
health,” Dr. Beveridge said. “One of the most significant areas of
progress we’ve seen is the growing number of physicians embracing
the value-based reimbursement model. When physicians move into
value-based agreements, it’s the health of the population they
serve that determines how they’re reimbursed, and that’s going to
help this holistic approach.”
In addition to engaging more physicians, the Bold Goal – 2016
Progress Report focuses on how habits and attitude, both good and
bad, are critical when it comes to making an impact on overall
health, including mental health. This was one of the reasons Humana
decided to use the Centers for Disease Control and Prevention
population health management tool known as Healthy Days for
measuring progress on the bold goal.
During the next year, Humana plans to utilize a five-step
process to improve Healthy Days, as detailed in the attached
infographic. The company will continue to build trust through
Clinical Town Halls, Health Advisory Boards and community
partnerships.
This sets the stage for even greater participation, building on
the success Humana has seen with clinical programs, prescription
mail order and pilots in the last year. Finally, as local community
participation and engagement increase, the foundation will be set
for even more behavior change, which can lead to lower costs and
improve health over time as measured by Healthy Days.
For additional information about Humana’s bold goal progress,
please visit www.humana.com/boldgoal.
About Humana
Humana Inc., headquartered in Louisville, Ky., is a leading
health and well-being company focused on making it easy for people
to achieve their best health with clinical excellence through
coordinated care. The company’s strategy integrates care delivery,
the member experience, and clinical and consumer insights to
encourage engagement, behavior change, proactive clinical outreach
and wellness for the millions of people we serve across the
country.
More information regarding Humana is available to investors via
the Investor Relations page of the company’s web site
at www.humana.com, including copies of:
- Annual reports to stockholders
- Securities and Exchange Commission
filings
- Most recent investor conference
presentations
- Quarterly earnings news releases
- Replays of most recent earnings release
conference calls
- Calendar of events
- Corporate Governance information
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version on businesswire.com: http://www.businesswire.com/news/home/20160517006489/en/
Humana Corporate CommunicationsAlex J. Kepnes,
502-580-2990akepnes@humana.com
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