Leading Content Studio Malka Elevates Leadership Team with three Seasoned C-Suite Appointments
May 14 2024 - 8:00AM
Business Wire
Malka has combined top-tier storytelling, data
and AI to power adaptive content engine for modern brands operating
at the “speed of now”
Leading adaptive content studio Malka has announced the
appointment of ad industry veterans Chris Apostle and
Bill Davaris as co-CEOs and Paige McCrensky as its
first Chief Brand Officer. This significant leadership change
enhances the studio’s ability to create dynamic content that
resonates with brands and consumers in today’s fast-paced attention
economy. As a subsidiary of fintech leader MoneyLion (NYSE: ML),
Malka has access to sophisticated data and technology
infrastructure which—when combined with its own content
solutions—creates significant value for Malka’s clients.
Since its acquisition by MoneyLion in 2021, Malka has redefined
the landscape of social storytelling, propelling MoneyLion to
become one of the most followed fintech brands across social media
platforms. MoneyLion is continuing its investment in its media
business by hiring a series of top tier industry executives into
the company. “Malka is already powering leading financial
marketplaces with content that is engaging and driving results, and
now, with this new leadership, we can scale our offering to every
leading marketplace,” said Dee Choubey, Co-Founder and CEO
of MoneyLion.
Apostle and Davaris bring their extensive experience as both
brand and agency leaders with a common vision that “the best
stories never wait.” The CEO duo will be focused on strengthening
Malka’s distinct ability to take insights and turn them into
content that is timely and relevant, meeting the needs of an
ever-evolving marketing landscape that’s moving at the speed of
commerce.
“It’s no secret that a modern marketing organization is sitting
on a gold mine of insights,” Davaris said. “Our mission is to
transform these insights into captivating, actionable narratives at
lightning speed. Timely action not only captures the pulse of
culture but propels innovation forward. Chris and I are so
privileged to have two incredible things: a blue-chip client roster
of brands who want to compete at the highest levels combined with a
one-of-a-kind high performance storytelling machine built for speed
and excellence in execution.”
Apostle brings a wealth of knowledge from his tenure at esteemed
agencies and e-commerce accelerators like Spreetail and has held
executive leadership positions at notable agencies including Havas,
Ogilvy, R/GA and Razorfish, with over three decades of experience
in advertising, client services and digital marketing.
Davaris, formerly Chief Marketing and Brand Officer at
SharkNinja, was previously CMO at MoneyLion when the company
acquired Malka in 2021. Before that, he spent 17 years at Ogilvy,
rising to the level of executive creative director and senior
partner. At Ogilvy, Davaris led RedWorks, the agency’s first global
content division, which introduced Fanta to the U.S. market in 2002
and created the It’s in Your Nature brand for Cabela’s, growing the
outdoor retailer’s sales by 20 percent in its first year.
In her role as Malka’s first Chief Brand Officer, McCrensky will
oversee the studio’s branding, messaging and marketing endeavors,
including cultivating strategic partnerships and driving new
business development. She previously served as VP of marketing and
brand communications for the Americas at Getty Images, where she
spearheaded a transformative marketing service initiative which
substantially boosted revenue and drove the advancement of its
DE&I business. Prior to that, McCrensky led marketing teams at
Martini Media, Bloomberg, Amex, Time Inc and Ogilvy.
Malka's diverse portfolio includes collaborations with global
household brands and B2B enterprises such as Amazon, L'Oreal,
SharkNinja, Citi, and EY, underscoring its unparalleled expertise
in content creation. To learn more about Malka's innovative
approach to storytelling, please visit malkamedia.com.
About Malka: We are the makers, delivering content at the
speed of now because we believe that the best stories never wait.
Founded in 2011, Malka is an adaptive content studio sitting at the
intersection of strategic creative and agile production. Malka
seamlessly combines the strategic insights of a creative agency
with the dynamic efficiency of a full-service production company,
executing with the highest quality and delivering at the speed of
commerce. With advanced facilities in Jersey City, NJ and Santa
Monica, CA, the studio’s team of skilled creatives and producers
integrate into projects of any scale, meeting the varied needs of
our diverse clients. Malka’s portfolio spans feature documentaries,
immersive podcasts, rebranding, and innovative advertising
campaigns for global brands including L’Oreal, Deloitte, CitiBank,
Amazon Music and MoneyLion.
About MoneyLion: MoneyLion is a leader in financial
technology powering the next generation of personalized products
and content, with a top consumer finance super app, a premier
embedded finance platform for enterprise businesses and a
world-class media arm. MoneyLion’s mission is to give everyone the
power to make their best financial decisions. We pride ourselves on
serving the many, not the few; providing confidence through
guidance, choice, and personalization; and shortening the distance
to an informed action. In our go-to money app for consumers, we
deliver curated content on finance and related topics, through a
tailored feed that engages people to learn and share. People take
control of their finances with our innovative financial products
and marketplace—including our full-fledged suite of features to
save, borrow, spend and invest—seamlessly bringing together the
best offers and content from MoneyLion and our 1,100+ Enterprise
Partner network, together in one experience.
MoneyLion’s enterprise technology provides the definitive search
engine and marketplace for financial products, enabling any company
to add embedded finance to their business, with advanced AI-backed
data and tools through our platform and API. Established in 2013,
MoneyLion connects millions of people with the financial products
and content they need, when and where they need it.
For more information about MoneyLion, please visit
www.moneylion.com. For information about Engine by MoneyLion for
enterprise businesses, please visit www.engine.tech. For investor
information and updates, visit investors.moneylion.com and follow
@MoneyLionIR on X.
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Media Malka Communications malka@propellergroup.com
MoneyLion Communications pr@moneylion.com
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