Nautilus, Inc. Aligns with Industry Leaders To Promote Health and Fitness Solutions
March 06 2014 - 7:30AM
Business Wire
PHIT America and SFIA Share Fitness
Values
March 6, 2014 – Nautilus, Inc. (NYSE: NLS), a leader in
innovative home fitness equipment, announced that it has joined
PHIT America as an Alliance Sponsor and become a member of the
Sports & Fitness Industry Association (SFIA).
“We are pleased to partner with two committed organizations that
share our vision for growing health and fitness in America,” said
Bruce Cazenave, CEO, Nautilus, Inc. “As we continue to bring new
and innovative products to market, the efforts of these partners
will help drive consumer understanding of the importance of being
healthy while cultivating a strong and vibrant industry.”
PHIT America is a national educational campaign to combat the
obesity and sedentary crisis seriously affecting health care costs
in the United States. The non-profit, started by the sport and
fitness industry, promotes grassroots programs and new legislation
to influence Americans to be more active, fit and healthy through a
consumer website.
The Sports and Fitness Industry Association (SFIA) is the trade
association of more than 1,000 sporting goods and fitness brands,
manufacturers, retailers and marketers in the sports and fitness
industry. SFIA’s mission is to promote sports and fitness
participation and industry vitality by supporting its members
through research, thought leadership events, public policy, and
member services.
“We are excited to have an industry leader like Nautilus join
the SFIA community,” said Tom Cove, president and CEO of SFIA.
“Together, we look forward to promoting fitness with programs like
PHIT America.”
“Nautilus shares our vision and goal of creating a healthier
America,” said Jim Baugh, president and CEO, PHIT America. “The
alliance and contribution from leading fitness brands such as
Nautilus is exactly what we need to reach our goal of creating a
healthier America and reducing health care costs.”
About Nautilus, Inc.:
Headquartered in Vancouver, Wash., Nautilus, Inc. (NYSE: NLS) is
a global fitness products company providing innovative, quality
solutions to help people achieve a healthy lifestyle. With a brand
portfolio including Nautilus®, Bowflex®, Schwinn® and Universal®,
Nautilus markets innovative fitness products through direct and
retail channels. Website: www.nautilusinc.com.
About PHIT America:
PHIT America is an educational and advocacy campaign creating a
Movement for a Fit and Healthy America. Started in 2013, PHIT
America communicates to millions of Americans through more than 150
industry supporters called Alliance Sponsors. PHIT America was
started by the SFIA (Sports and Fitness Industry Association). For
more information about PHIT America, visit www.PHITAmerica.org.
About SFIA:
The Sports and Fitness Industry Association (SFIA) is the
leading global trade association of manufacturers, retailers and
marketers in the sports and fitness product industry. SFIA’s
membership represents 1,000+ premier brands that account for more
than $150 billion in annual sales. As the No. 1 source for sport
and fitness research, the SFIA serves as the voice of the sports
and fitness industry in the media and on Capitol Hill. More
information can be found at www.sfia.org.
# # #
Nautilus, Inc.Julie Mallory,
360-859–2688jmallory@nautilus.comorInvestor Relations Contact:ICR,
LLCJohn Mills, 310-954-1105John.Mills@icrinc.com
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