Pitney Bowes Identified as a Leader in Independent Customer Analytics Solutions Report
March 14 2016 - 8:00AM
Business Wire
Pitney Bowes (NYSE:PBI), a global technology company that
provides innovative products and solutions to power commerce, today
announced that the company has been recognized as a Leader in The
Forrester Wave™: Customer Analytics Solutions, Q1 2016. The closely
watched market assessment notes that organizations consider the
Spectrum Technology Platform and Portrait suite of analytical tools
for their “customer centricity and smooth marketing
integration.”
In its Wave assessment, Forrester stated that it was “not
surprising” that Pitney Bowes and two other vendors were cited as
Leaders. Pitney Bowes was cited among vendors who “demonstrate
their commitment to customer analytics by adapting their solutions
to meet clients' ever-changing data, business, and deployment
needs.” Specifically, Pitney Bowes received the highest scores
possible in the areas of: data sources and types, data enrichment,
model development, algorithm transparency, descriptive analytics,
analytics activation, marketing, advertising and operational
execution, speed of deployment, customer experience, target market,
and scale of current deployments.
“Pitney Bowes facilitates difficult analytical processes like
data preparation for the less technically savvy marketer or
customer insights,” writes Forrester Senior Analyst Brandon Purcell
in the report. “With firm roots in location analytics (due to the
acquisition of MapInfo in 2007), Pitney Bowes is well-positioned to
leverage the growing volumes of contextual mobile and IoT [Internet
of Things] data. It also offers a variety of industry-specific,
demographic, and firmographic, data products for further data
enrichment.”1
Spectrum and Portrait are part of a larger Customer Information
Management (CIM) offering from Pitney Bowes that’s been designed to
help organizations better aggregate, cleanse, enrich and analyze
data, in ways that are contextually relevant. The software grants
organizations the ability to create a complete, single view of a
customer, pulling together data across disparate sources, to better
engage customers with best next action and drive a superior
customer experience.
“Traditional business insights tools allow you to analyze data,
but Pitney Bowes takes this a step further, “ says Yogev Peled,
Founder, Innovation Leader, Qlikview Israel. “With data mining and
analytics solutions like Portrait Miner, you don’t just analyze
data, now, you actually understand the data.”
“We’re honored that Forrester Research has recognized Pitney
Bowes as a Leader in Customer Analytics Solutions,” says Jack
Bullock, SVP of Software Solutions, Pitney Bowes. “For nearly a
century our clients have relied on us for their customer
information needs. Our technologies have evolved alongside physical
and digital channels in a way that allows us to continue to provide
excellence around data analytics and prepare organizations to
leverage the deluge of new information that modern platforms
generate about customers.”
About Pitney Bowes
Pitney Bowes is a global technology company offering innovative
products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at www.pb.com.
1 Forrester Research, Inc.
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version on businesswire.com: http://www.businesswire.com/news/home/20160314005366/en/
Pitney Bowes Inc.Emily Simmons, 843-467-1071Manager External
RelationsEmily.simmons@pb.com
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