This summer, Parenta-Life Coach, Dr. Rick,
offers up advice for young homeowners trying to un-become their
parents whether it's entertaining at home, navigating social
conversations or traveling overseas
MAYFIELD
VILLAGE, Ohio, July 17,
2024 /PRNewswire/ -- Progressive Insurance® is
thrilled to unveil new creative work featuring one of the brand's
most beloved and relatable figures, Parenta-Life Coach, Dr. Rick.
As young homeowners gear up for summer BBQs and travel adventures,
many find themselves facing "Parentamorphosis," a condition coined
by Progressive to describe the moment individuals start mirroring
their parents' outdated behaviors. Fortunately, Dr. Rick is on a
mission to rescue young homeowners from these tendencies with
simple and practical advice. From avoiding aprons with puns to
in-flight etiquette like refraining from clapping when the plane
lands in France, Dr. Rick is
prepared to take control of the season.
To mark the Summer of Dr. Rick and provide young homeowners with
accessible tips, Progressive has introduced two new TV spots that
highlight the nuances of social norms. "Hosting," which premiered
on July 1, offers Dr. Rick's timely
advice on what to avoid when hosting a party or BBQ. "Weather,"
debuting on July 15, addresses the
all-too-relatable parental obsession with weather forecasts.
Knowing this summer is also a prime time for travel overseas,
Progressive has also released its first-ever airport out of home
creative, equipping young homeowners with advice on how to pack,
navigate and engage with locals in France. These tips will be featured in the
following airports, Hartsfield-Jackson Atlanta International,
Miami International, Los Angeles International and John F. Kennedy
International, with the latter including a special vending machine
offering Dr. Rick's book to travelers.
"Social norms and traveling often bring out our most parent-like
behaviors, and with summer being a peak season for both activities,
we felt now is a timely moment for Dr. Rick to present valuable
advice on how young homeowners can un-become their parents," said
Remi Kent, Chief Marketing Officer
at Progressive. "While Dr. Rick has been a Parenta-lifesaver for
many, we wanted to extend his helpful advice to those hosting
guests or traveling overseas. Our campaigns not only humorously
address the 'hostess with the mostess' and 'tourist' behaviors, but
also provide genuinely useful tips, especially for those traveling
abroad."
For those leaving the states and venturing off to France, Progressive and Dr. Rick worked with
travel expert Rick Steves to help
them along the way. Rick Steves and
Progressive's Dr. Rick have created a special edition guided audio
tour of Paris, available on the
Rick Steves Audio Europe™ Travel App. This walking tour, Historic
Paris with Rick and Dr. Rick, helps listeners avoid common parental
faux pas while exploring the city's cultural and historical
landmarks. Starting at Notre-Dame Cathedral, leading to
Sainte-Chapelle, and ending at the Pont Neuf on the River Seine,
the classic Rick Steves tour is
enriched with Dr. Rick's advice to avoid behaviors like reading
museum plaques aloud or doing exaggerated stretches before a
walk.
Doubling down on extending Dr. Rick's help, Progressive has
launched a travel hotline at 1-855-2DR-RICK (1-855-237-7425).
Consumers can call this number for Dr. Rick's guidance on how to
avoid turning into their parents while traveling. The hotline
features several different prompts for young homeowners to get
instant guidance on how to travel overseas to avoid parental
behaviors.
"Traveling abroad is one of the greatest risk factors for those
susceptible to Parentamorphosis," says Dr. Rick. "Every airport
terminal, historic landmark, or art museum can trigger symptoms, so
it's important to prepare and be equipped with tips on how to
un-become your parents in Paris.
Luckily, I'll be here for you every step of the way - just give me
a call or tune into the audio tour."
The campaign's creative, led by Arnold in partnership with
Pearpop and Ninety6 (Progressive's in-house agency), will live on
social, digital video, out of home at select airports, a vending
machine at John F. Kennedy International Airport, Creator
partnerships, and display.
For more information on how to avoid becoming your parents,
visit www.progressive.com/drrickparis. If you or a loved one
experiences symptoms of Parentamorphosis while traveling this
summer, please call the hotline at 1-855-2DR-RICK
(1-855-237-7425).
About Progressive
Progressive
Insurance® makes it easy to understand, buy and
use car insurance, home insurance, and other protection
needs. Progressive offers choices so consumers
can reach us however it's most convenient for them — online
at progressive.com, by phone at 1-800-PROGRESSIVE, via
the Progressive mobile app, or in-person with a local agent.
Progressive provides insurance for personal and commercial autos
and trucks, motorcycles, boats, recreational vehicles, and homes;
it is the second largest personal auto insurer in the country, a
leading seller of commercial auto, motorcycle, and boat
insurance, and one of the top 15 homeowners insurance carriers.
Founded in 1937, Progressive continues its long history of
offering shopping tools and services that save customers time and
money, like Name Your Price®, Snapshot®, and
HomeQuote Explorer®.
The Common Shares of The Progressive Corporation, the
Mayfield Village, Ohio-based
holding company, trade publicly at NYSE: PGR.
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SOURCE Progressive Insurance